Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  2. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  3. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  4. Expediting media change in China
    Expert opinion
    Media transformation

    Expediting media change in China

    WFA

    Although now slowing, the media market in China has grown at a breakneck speed.

    Read more about "Expediting media change in China"
  5. Webinar: Better Ads Standards, the industry response to adblocking
    Video
    Advertising & policyDigital policy

    Webinar: Better Ads Standards, the industry response to adblocking

    WFA, Coalition for Better Ads

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

    Read more about "Webinar: Better Ads Standards, the industry response to adblocking"
  6. Media Forum Meeting Overview Shanghai July 2017
    Event reports

    Media Forum Meeting Overview Shanghai July 2017

    WFA

     Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China

    Read more about "Media Forum Meeting Overview Shanghai July 2017"
  7. Webinar: Keeping the brand tracking love alive
    Video

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients

    Read more about "Webinar: Keeping the brand tracking love alive"
  8. Five CMO lessons from Cannes
    Expert opinion
    Marketing strategyCMO ForumMarketing capabilitiesMarketing strategy

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges facing advertisers in the digital ecosystem.

    Read more about "Five CMO lessons from Cannes"
  9. Survey Results: Marketing Capability Programmes
    Benchmark
    Media & analyticsMarketing structureCMO ForumMarketing capabilities

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  10. All change at Cannes
    Expert opinion
    CMO Forum

    All change at Cannes

    WFA

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a festival that still matters

    Read more about "All change at Cannes"
  11. Survey results on sourcing experiential and marketing materials
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on sourcing experiential and marketing materials

    WFA, InnerWorkings

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on sourcing experiential and marketing materials"
  12. Gender Bias in Advertising: Research, Trends and New Visual Language

    Gender Bias in Advertising: Research, Trends and New Visual Language

    J. Walter Thompson Intelligence

    In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.

    Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"
  13. Webinar: Seeing through the Financial Fog
    Video

    Webinar: Seeing through the Financial Fog

    WFA, Ebiquity

    In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.

    Read more about "Webinar: Seeing through the Financial Fog"
  14. Benchmark on recommended Digital Analytics Agencies
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  15. Webinar: Turning uncertainty to advantage
    Video
    Marketing strategyMarketing strategy

    Webinar: Turning uncertainty to advantage

    WFA, Flamingo

    Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change

    Read more about "Webinar: Turning uncertainty to advantage"
  16. Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
    Press releases
    Advertising & policyInclusive marketing

    Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising

    WFA

    On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.

    Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"
  17. Benchmark on Suppliers of research-based copy-testing of digital ads
    Benchmark
    Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on Suppliers of research-based copy-testing of digital ads

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
  18. Recommended law firms with media contract drafting experience
    Benchmark
    Marketing procurementMarketing capabilitiesMarketing procurement

    Recommended law firms with media contract drafting experience

    WFA

       WFA member benchmark. For additional details, please log in.

    Read more about "Recommended law firms with media contract drafting experience"
  19. Sourcing Forum Meeting Overview Amsterdam June 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Amsterdam June 2017

    WFA

     Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism

    Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"
  20. Survey on Social Media & Social Content Management 2017
    Benchmark
    Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  21. Survey results: Paying for 3rd party verification
    Benchmark
    Advertising & policyMedia & analyticsPrivacy & tech

    Survey results: Paying for 3rd party verification

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results: Paying for 3rd party verification"