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Marketing procurementMarketing strategyMarketing procurementMarketing strategySurvey results on sourcing experiential and marketing materials
Read more about "Survey results on sourcing experiential and marketing materials"WFA member survey. For additional details, please log in.
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Gender Bias in Advertising: Research, Trends and New Visual Language
Read more about "Gender Bias in Advertising: Research, Trends and New Visual Language"In 2017, discussions around gender and media have reached a fever pitch. We’ve seen movements for gender equality in Hollywood, in Silicon Valley, and even on Madison Avenue. But is the advertising industry making strides toward improving representation of women overall? This report is the first to answer that question through a rigorous, data-driven approach.
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Webinar: Seeing through the Financial Fog
Read more about "Webinar: Seeing through the Financial Fog"In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.
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Agency managementMedia & analytics
Benchmark on recommended Digital Analytics Agencies
Read more about "Benchmark on recommended Digital Analytics Agencies"WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategy
Webinar: Turning uncertainty to advantage
Read more about "Webinar: Turning uncertainty to advantage"Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change
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Advertising & policyInclusive marketingLaunch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising
Read more about "Launch of Unstereotype Alliance set to eradicate outdated stereotypes in advertising"On 20 June, UN Women in partnership with Unilever and industry leaders including WPP, IPG, facebook, Google, Mars, Microsoft, J&J and WFA, announced the launch of the Unstereotype Alliance – a new global Alliance set to banish stereotypical portrayals of gender in advertising and all brand led content.
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing capabilitiesMarketing procurement
Recommended law firms with media contract drafting experience
Read more about "Recommended law firms with media contract drafting experience"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Amsterdam June 2017
Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism
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Trends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureCMO ForumMarketing strategy
Survey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.
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Advertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
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Ad techMedia & analytics
Survey on Online Advertising Effectiveness
Read more about "Survey on Online Advertising Effectiveness"WFA member survey. For additional details, please log in.
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Marketing procurementCMO ForumMarketing procurement
Benchmark on Integrated Production
Read more about "Benchmark on Integrated Production"WFA member benchmark. For additional details, please log in.
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Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement
Benchmark on recommended influencer agencies
Read more about "Benchmark on recommended influencer agencies"WFA member benchmark. For additional details, please log in.
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Cross-media measurement
Webinar: Cross Device Measurement
Read more about "Webinar: Cross Device Measurement"Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today.
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Marketing procurementMarketing operationsMarketing procurement
Benchmark on Scatter vs Upfront: US TV Market
Read more about "Benchmark on Scatter vs Upfront: US TV Market"WFA member benchmark. For additional details, please log in.
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Media Forum Meeting Overview Rome May 2017
Read more about "Media Forum Meeting Overview Rome May 2017"Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen
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Media Transformation Meeting Overview Toronto April 2017
Read more about "Media Transformation Meeting Overview Toronto April 2017"Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 3. “Brave new world, but it’s still your money” – recommendations to master data & tech 4.“ A two way street?” – in pursuit of best practice for global media transparency & contracts
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
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Advertising & policyDigital policyAd techPrivacy & techGDPRA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
