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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Brand reputationCMO ForumWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
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Media Forum Meeting Overview Amsterdam November 2017
Read more about "Media Forum Meeting Overview Amsterdam November 2017"Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’
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Webinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
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RAC - Meeting presentation – November 22, 2017
Read more about "RAC - Meeting presentation – November 22, 2017" -
Trends & forecastsMedia cost inflation & deflation forecasts 2018
Read more about "Media cost inflation & deflation forecasts 2018" -
The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Advertising & policyDigital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Media Forum Meeting Overview NY October 2017
Read more about "Media Forum Meeting Overview NY October 2017"Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
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CMO ForumBenchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
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Insight Forum Meeting Overview London October 2017
Read more about "Insight Forum Meeting Overview London October 2017"Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
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Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy
Survey on Global internal media structure & organisation
Read more about "Survey on Global internal media structure & organisation"WFA member survey. For additional details, please log in.
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Advertising & policyC-suite overview of M2K developments globally (2017)
Read more about "C-suite overview of M2K developments globally (2017)"Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest developments.
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Webinar: Reducing fraud in programmatic with ads.txt
Read more about "Webinar: Reducing fraud in programmatic with ads.txt"Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Webinar: Agency evaluations
Read more about "Webinar: Agency evaluations"In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.
