Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Webinar: Reducing fraud in programmatic with ads.txt
    Video

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  2. Webinar: Agency evaluations
    Video

    Webinar: Agency evaluations

    WFA, Decideware

    In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.

    Read more about "Webinar: Agency evaluations"
  3. Real insight from a virtual reality
    Expert opinion

    Real insight from a virtual reality

    WFA

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
  4. WFA launches Global Marketer of the Year
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year

    WFA

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year"
  5. WFA key messages on food marketing
    Briefings & position papers

    WFA key messages on food marketing

    WFA

     

    Read more about "WFA key messages on food marketing"
  6. Digital policy

    WFA GDPR Guide for Marketers

    WFA

    Five things every brand owner should know about the General Data Protection Regulation

    Read more about "WFA GDPR Guide for Marketers"
  7. Press releases
    Digital policy

    70% of global marketers are not fully aware of the implications of GDPR

    WFA

    A new survey of global marketers highlights the need for brand organisations to work faster and harder to get to grips with the challenges of GDPR, even if they are not based in the EU

    Read more about "70% of global marketers are not fully aware of the implications of GDPR"
  8. Marketing Procurement Category Tree
    Benchmark
    Agency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Marketing Procurement Category Tree

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Marketing Procurement Category Tree"
  9. Advertising standards toolkit for the promotion of effective self-regulation
    Guides & templates
    Advertising & policyValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    WFA

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There is no global one-size-fits-all approach to advertising standards; every country will craft a regulatory framework according to domestic legal and cultural specificities. But the core components for effective and responsible advertising standards remain the same. 

    This toolkit makes the case for advertising self-regulation, identifying the core building blocks drawing on case studies from Brazil, India and the Philippines.

    Member-only content, please log in to view this toolkit.

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  10. The contribution of data to digital advertising (Europe, 2017)
    Report
    Advertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    EDAA, IAB

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital advertising.

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  11. Europe research: Data-driven advertising and Europeans’ internet use
    Report
    Advertising & policyTrends & forecastsPrivacy & tech

    Europe research: Data-driven advertising and Europeans’ internet use

    EDAA, IAB

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

    Read more about "Europe research: Data-driven advertising and Europeans’ internet use"
  12. Europe research: The economic impact of data-driven advertising (2017)
    Report
    Advertising & policyMedia & analyticsValue of advertising

    Europe research: The economic impact of data-driven advertising (2017)

    EDAA, IAB

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital advertising’s direct contribution through Gross Value Added, as well as its indirect, induced and wider effects.

    Log in to view this content.

    Read more about "Europe research: The economic impact of data-driven advertising (2017)"
  13. EU Pledge Infographic (2017)
    Maps & infographics

    EU Pledge Infographic (2017)

    WFA

    Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and beverage manufacturers committed to change the way they advertise to children under the age of 12.

    Read more about "EU Pledge Infographic (2017)"
  14. Experiential sampling agencies in Great Britain and Ireland
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Experiential sampling agencies in Great Britain and Ireland

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Experiential sampling agencies in Great Britain and Ireland"
  15. APEC Advertising Standards Conference
    Event reports

    APEC Advertising Standards Conference

    WFA

     

    Read more about "APEC Advertising Standards Conference"
  16. Survey on privacy and data management - GDPR (2017)
    BenchmarkReport
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  17. GDPR Guide for Marketers
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    WFA

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of GDPR which marketers should be aware of in order to prepare.

    Read more about "GDPR Guide for Marketers"
  18. Global marketers making radical changes to media management
    Press releases

    Global marketers making radical changes to media management

    WFA

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud

    Read more about "Global marketers making radical changes to media management"
  19. Choosing a Digital Asset Management (DAM) System
    Benchmark
    Media & analyticsMarketing procurementMarketing procurement

    Choosing a Digital Asset Management (DAM) System

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Choosing a Digital Asset Management (DAM) System"
  20. European Viewability Measurement Principles
    Guides & templates
    Advertising & policyCross-media measurementMedia & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:

    1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
    2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
    3. To enhance the (internet) user experience in the context of changing user expectations.
    4. To improve confidence in the digital ad environment.

    Read more about "European Viewability Measurement Principles"
  21. Expediting media change in China
    Expert opinion
    Media transformation

    Expediting media change in China

    WFA

    Although now slowing, the media market in China has grown at a breakneck speed.

    Read more about "Expediting media change in China"