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Brand purposeMarketing strategyMarketing strategyIt’s the Most Contagious time of the year
Read more about "It’s the Most Contagious time of the year"Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017 begins.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
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Advertising & policyEU Pledge Factsheet 2017
Read more about "EU Pledge Factsheet 2017"The EU Pledge is a commitment by leading food & beverage companies to the European Commission’s Platform for Action on Diet, Physical Activity and Health, supported by the World Federation of Advertisers (WFA).
Log in to view the 2017 Factsheet.
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Advertising & policyEU Pledge Annual Reports
Read more about "EU Pledge Annual Reports"In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.
To view the annual reports please log in to your account.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY December 2017
Read more about "Sourcing Forum Meeting Overview NY December 2017"Meeting headlines: 1. Media auditing: an increasing need for change 2. Evolving the relationship with agencies through performance evaluations 3. Towards calculating return on relationships 4. Influencers: from tactical to strategic sourcing
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Advertising & policyWFA top priorities for AVMSD trilogue discussions (2017)
Read more about "WFA top priorities for AVMSD trilogue discussions (2017)"Priorities for WFA regarding the AVMSD revision.
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Digital policy10 things you should know about GDPR
Read more about "10 things you should know about GDPR"Not fully aware of the implications of GDPR? You’re not alone.
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Brand reputationCMO ForumWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.
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Media Forum Meeting Overview Amsterdam November 2017
Read more about "Media Forum Meeting Overview Amsterdam November 2017"Meeting headlines: 1. Overcoming internal media resourcing issues 2. “I just want the receipts from all my transactions” – programmatic audits for full transparency 3. “It’s not sexy but it plays an important role” – the changing face of ‘independent media advisors’
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Webinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
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RAC - Meeting presentation – November 22, 2017
Read more about "RAC - Meeting presentation – November 22, 2017" -
Trends & forecastsMedia cost inflation & deflation forecasts 2018
Read more about "Media cost inflation & deflation forecasts 2018" -
The Consumer Content Report: Influence in the Digital Age
Read more about "The Consumer Content Report: Influence in the Digital Age"Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.
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Creating a culture of insights
Read more about "Creating a culture of insights"Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Advertising & policyDigital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Media Forum Meeting Overview NY October 2017
Read more about "Media Forum Meeting Overview NY October 2017"Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
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CMO ForumBenchmark on Customer experience transformation
Read more about "Benchmark on Customer experience transformation"WFA member benchmark. For additional details, please log in.
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Insight Forum Meeting Overview London October 2017
Read more about "Insight Forum Meeting Overview London October 2017"Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;
