Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum Meeting Overview Luxembourg November 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Luxembourg November 2017

    WFA

     Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency

    Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"
  2. RAC - Meeting presentation – November 22, 2017
    Event reports

    RAC - Meeting presentation – November 22, 2017

    WFA

     

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  3. Media cost inflation & deflation forecasts 2018
    Trends & forecasts

    Media cost inflation & deflation forecasts 2018

    WFA

     

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  4. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

    Read more about "The Consumer Content Report: Influence in the Digital Age"
  5. Creating a culture of insights
    Expert opinion

    Creating a culture of insights

    Rob Dreblow

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

    Read more about "Creating a culture of insights"
  6. And the buzzword at Festival of Marketing 2017 was…
    Expert opinionEvent reports
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    Camelia Cristache-Podgorean

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

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  7. ePrivacy task force meeting materials 26 Oct 2017
    Event reports
    Advertising & policyDigital policy

    ePrivacy task force meeting materials 26 Oct 2017

    WFA

    Meeting materials for WFA members.

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  8. Media Forum Meeting Overview NY October 2017
    Event reports

    Media Forum Meeting Overview NY October 2017

    WFA

     Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations

    Read more about "Media Forum Meeting Overview NY October 2017"
  9. Sourcing Forum Meeting Overview Singapore October 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

    WFA

     Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations

    Read more about "Sourcing Forum Meeting Overview Singapore October 2017"
  10. Benchmark on Customer experience transformation
    Benchmark
    CMO Forum

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  11. Insight Forum Meeting Overview London October 2017
    Event reports

    Insight Forum Meeting Overview London October 2017

    WFA

    Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;

    Read more about "Insight Forum Meeting Overview London October 2017"
  12. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  13. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  14. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  15. C-suite overview of M2K developments globally (2017)
    Report
    Advertising & policy

    C-suite overview of M2K developments globally (2017)

    WFA

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest developments.

    Log in to view this content.

    Read more about "C-suite overview of M2K developments globally (2017)"
  16. Webinar: Reducing fraud in programmatic with ads.txt
    Video

    Webinar: Reducing fraud in programmatic with ads.txt

    WFA, IAB

    Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients

    Read more about "Webinar: Reducing fraud in programmatic with ads.txt"
  17. Webinar: Agency evaluations
    Video

    Webinar: Agency evaluations

    WFA, Decideware

    In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.

    Read more about "Webinar: Agency evaluations"
  18. Real insight from a virtual reality
    Expert opinion

    Real insight from a virtual reality

    WFA

    The consumer insight community is realising some unexpected benefits from virtual reality.

    Read more about "Real insight from a virtual reality"
  19. WFA launches Global Marketer of the Year
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year

    WFA

    Partners with Campaign magazine to celebrate the role that global and regional marketers play in delivering more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year"
  20. WFA key messages on food marketing
    Briefings & position papers

    WFA key messages on food marketing

    WFA

     

    Read more about "WFA key messages on food marketing"
  21. Digital policy

    WFA GDPR Guide for Marketers

    WFA

    Five things every brand owner should know about the General Data Protection Regulation

    Read more about "WFA GDPR Guide for Marketers"