Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum Meeting Overview NY December 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview NY December 2017

    WFA

     

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  2. WFA top priorities for AVMSD trilogue discussions (2017)
    Advertising & policy

    WFA top priorities for AVMSD trilogue discussions (2017)

    WFA

    Priorities for WFA regarding the AVMSD revision.

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  3. 10 things you should know about GDPR
    Expert opinion
    Digital policy

    10 things you should know about GDPR

    Camelia Cristache-Podgorean

    Not fully aware of the implications of GDPR? You’re not alone.

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  4. What great brand stories can do for business
    Expert opinion
    Brand reputationCMO Forum

    What great brand stories can do for business

    Ranji David

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.

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  5. Media Forum Meeting Overview Amsterdam November 2017
    Event reports

    Media Forum Meeting Overview Amsterdam November 2017

    WFA

     

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  6. Webinar: Total view attribution
    Video

    Webinar: Total view attribution

    WFA, Ebiquity

    This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.

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  7. Sourcing Forum Meeting Overview Luxembourg November 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Luxembourg November 2017

    WFA

     

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  8. RAC - Meeting presentation – November 22, 2017
    Event reports

    RAC - Meeting presentation – November 22, 2017

    WFA

     

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  9. Media cost inflation & deflation forecasts 2018
    Trends & forecasts

    Media cost inflation & deflation forecasts 2018

    WFA

     

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  10. The Consumer Content Report: Influence in the Digital Age

    The Consumer Content Report: Influence in the Digital Age

    Stackla

    Stackla surveyed 2,000 adults in the US, UK and Australia, examining the content being created and shared online, and what influences consumers’ purchasing decisions most.

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  11. Creating a culture of insights
    Expert opinion

    Creating a culture of insights

    Rob Dreblow

    Members of the global consumer insight community address how to develop companies into insights-led organisations.

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  12. And the buzzword at Festival of Marketing 2017 was…
    Expert opinionEvent reports
    Privacy & tech

    And the buzzword at Festival of Marketing 2017 was…

    Camelia Cristache-Podgorean

    …actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.

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  13. ePrivacy task force meeting materials 26 Oct 2017
    Event reports
    Advertising & policyDigital policy

    ePrivacy task force meeting materials 26 Oct 2017

    WFA

    Meeting materials for WFA members.

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  14. Media Forum Meeting Overview NY October 2017
    Event reports

    Media Forum Meeting Overview NY October 2017

    WFA

     

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  15. Sourcing Forum Meeting Overview Singapore October 2017
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2017

    WFA

     

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  16. Benchmark on Customer experience transformation
    Benchmark
    CMO Forum

    Benchmark on Customer experience transformation

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Customer experience transformation"
  17. Insight Forum Meeting Overview London October 2017
    Event reports

    Insight Forum Meeting Overview London October 2017

    WFA

     

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  18. Benchmark on Ad pre-testing
    Benchmark
    Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"
  19. Survey on Global Ad Viewability & Ad Fraud levels
    BenchmarkReport
    Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA, Ebiquity

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  20. Survey on Global internal media structure & organisation
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing capabilitiesMarketing organisationMarketing procurementMarketing strategy

    Survey on Global internal media structure & organisation

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Global internal media structure & organisation"
  21. C-suite overview of M2K developments globally (2017)
    Report
    Advertising & policy

    C-suite overview of M2K developments globally (2017)

    WFA

    Food marketing is under increasing pressure around the globe. This 2017 C-suite overview gives a birds-eye view of the latest developments.

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