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ePrivacy task force meeting materials 29 Jan 2018
Read more about "ePrivacy task force meeting materials 29 Jan 2018" -
10 things to watch in 2018
Read more about "10 things to watch in 2018"From gender stereotypes and blockchain to the EU's new data privacy rules - the WFA team has put together a list of 10 of the things to watch in 2018.
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Webinar: Future of Programmatic Media
Read more about "Webinar: Future of Programmatic Media"Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond. This webinar will look at topline findings, plus hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.
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Media Forum Meeting Overview London January 2018
Read more about "Media Forum Meeting Overview London January 2018"Meeting headlines: 1. “People not pixels” - driving increased trust in the market place 2. Building transparency, block by block(chain) 3. Overcoming global media agency ecosystem design issues 4. “Best of breed vs one throat to choke” – decisions around the right agency model for your organisation
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Global Attitudes Toward Transgender People
Read more about "Global Attitudes Toward Transgender People"A study revealing attitudes towards transgender people in different countries
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Marketing strategyMarketing strategyLet's make 2018 the year of transparency, says WFA President David Wheldon
Read more about "Let's make 2018 the year of transparency, says WFA President David Wheldon"In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.
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Marketing strategyMarketing strategyGDPR data-privacy rules signal a welcome revolution, says WFA CEO
Read more about "GDPR data-privacy rules signal a welcome revolution, says WFA CEO"GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.
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Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technologySurvey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
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Global Marketer of the YearMarketing strategyMarketing strategyBridging east and west via digital: Huawei's Glory Zhang
Read more about "Bridging east and west via digital: Huawei's Glory Zhang"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Global Marketer of the YearMarketing strategyMarketing strategySea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Elastic Generation: The Female Edit
Read more about "Elastic Generation: The Female Edit"Report exploring the lifestyles and attitudes of British women aged between 53 and 72.
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Global Marketer of the YearMarketing with purpose: Mars' Jane Wakely
Read more about "Marketing with purpose: Mars' Jane Wakely"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyPriceless success: Mastercard's Raja Rajamannar
Read more about "Priceless success: Mastercard's Raja Rajamannar"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyEmpowering marketers and unstereotyping ads: Unilever's Keith Weed
Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Brand purposeGlobal Marketer of the YearMarketing strategyMarketing strategyFrom transparency to equality: P&G's Marc Pritchard
Read more about "From transparency to equality: P&G's Marc Pritchard"Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Trends & forecastsBrand purposeBrand reputationGlobal Marketer WeekProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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We are looking for a Digital Policy Manager
Read more about "We are looking for a Digital Policy Manager"The successful candidate will be part of WFA’s policy team
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WFA CEO: 2017 in review
Read more about "WFA CEO: 2017 in review"Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective
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4 public affairs predictions for 2018
Read more about "4 public affairs predictions for 2018"The WFA public affairs team share their predictions for what the next 12 months hold for brands.
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6 marketing predictions for 2018
Read more about "6 marketing predictions for 2018"The WFA marketing team share their predictions for what the next 12 months hold for brands.
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Global Marketer of the Year
WFA names shortlist for Global Marketer of the Year
Read more about "WFA names shortlist for Global Marketer of the Year"The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom, Huawei, Mars, Mastercard, Procter & Gamble and Unilever.
