Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

The successful candidate will be part of WFA’s policy team

The WFA public affairs team share their predictions for what the next 12 months hold for brands.

The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom, Huawei, Mars, Mastercard, Procter & Gamble and Unilever.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need. 

In line with the Terms of Reference of the EU Platform for Action on Diet, Physical Activity and Health, EU Pledge signatories are required to monitor and report on the implementation of their commitments. EU Pledge member companies have committed to carry out independent, third-party compliance monitoring of the two central EU Pledge commitments every year in a representative sample of EU Member States.

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Priorities for WFA regarding the AVMSD revision.

In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical counterpoint to the current challenges of media governance.