This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.

This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.

Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner

Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond. This webinar will look at topline findings, plus hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.

A study revealing attitudes towards transgender people in different countries

GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.