GDPR will rip the ad ecosystem apart, and maybe that's what our industry needs, writes WFA Stephan Loerke.

Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

Report exploring the lifestyles and attitudes of British women aged between 53 and 72.

Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

The successful candidate will be part of WFA’s policy team

The WFA public affairs team share their predictions for what the next 12 months hold for brands.

The WFA has unveiled the shortlist for the inaugural Global Marketer of the Year, featuring executives from Deutsche Telekom, Huawei, Mars, Mastercard, Procter & Gamble and Unilever.

When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.

Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.