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Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
Meeting headlines: 1. Rosters & beyond: different approaches to manage the marketing long tail 2. Agency compensation: towards a deliverable-driven project model 3. Project Spring: marketing sourcing, facilitator of business growth
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services groups (holdings) as well as the major intl. IT & Management Consultancy firms (Accenture Interactive, Deloitte Digital, IBM iX, PwC Digital Services, EY, KPMG, McKinsey, Wipro, Cognizant, BCG and Infosys) between January 1st and December 31st 2017.
WFA member survey. For additional details, please log in.
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also men) in advertising. It presents the social, economic and political case for a more progressive marketing, and explains the Unstereotype Alliance led by UN WOMEN of which WFA is founding member.
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Voters pick Unilever Chief Marketing & Communications Officer as first-ever winner
WFA study finds increase of 11 percentage points expected 2017/18
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
Position paper on WFA's stance regarding the AVMSD revision