We are looking for a Digital Policy Manager

The World Federation of Advertisers (WFA) is the only global organisation representing the common interests of marketers. Through its network of 60 national advertiser associations on five continents and 100 global brands, WFA represents around 90% of global marketing communications, almost US$900 billion annually.

WFA defends marketers’ priority interests at global and EU level, champions responsible advertising standards and actively helps its members get better value for their ad spend.

Founded in 1953, the WFA has experienced excellent growth of late, with corporate membership doubling over the past six years.

About the team

WFA has a small but growing team. The staff is made up of highly motivated people of a variety of different nationalities led by the Chief Executive. The successful candidate will be part of WFA’s policy team, reporting into WFA’s Head of Digital Policy.

WFA’s policy team works with our members at global and EU level to lead advocacy work on policy issues related to marketing, provide strategic advice and guidance, and foster dialogue with policymakers on emerging issues which could impact advertising.

As a team we aim to emulate and exceed the professional practices of our members. Despite being a not-for-profit organisation, we operate in a business environment and are rewarded based on success.

To join its policy team based in Brussels, WFA is recruiting a (m/f):

Digital Policy Manager

The Digital Policy Manager’s main responsibility will be to support WFA’s Digital Governance Exchange network, which includes:

• Organising and coordinating meetings (in-person and remote) for WFA members in Europe, the US and Asia, including managing registrations, logistics and communications.


• Managing WFA member surveys and developing analysis of the results for publication.


• Leading lobbying and advocacy at EU level on issues related to digital marketing (e.g. ePrivacy) and keeping members up to date on developments (e.g. by drafting email updates/newsletters, giving presentations at meetings, writing briefings, leading webinars).


• Identifying new and emerging digital policy issues which could be relevant for WFA members at global and EU level.

WFA’s Digital Governance Exchange network is a community of more than 400 digital policy experts around the world from across WFA membership. They work in a range of different areas including digital marketing, media, public affairs, legal and procurement. The role of WFA’s Digital Policy team is to provide this network with:

• Strategic advice and intelligence on policy issues which could impact the way companies do digital advertising e.g. privacy, brand safety.


• Opportunities to connect with each other to share insights and experiences through the network. This includes 10+ physical meetings per year (e.g. Digital Governance Exchange meetings in Europe, the US and Asia; Policy Action Group meetings in Brussels) as well as remote forums.


• Lobbying and advocacy on digital policy issues which could have an impact on advertising, particularly at EU level (e.g. ePrivacy)


• Insight and leadership on emerging issues for the advertising industry e.g. data transparency.

Key requirements:

• Minimum of two years' experience working on EU policy issues in a highly professional, international environment. A good understanding of and interest in digital policy (e.g. ePrivacy) is essential.


• A keen interest in and good understanding of digital marketing.


• Excellent analytical, interpersonal and communication skills.


• An active interest in the role and responsibilities of business in society.


• Mother tongue (or equivalent) level of written and spoken English.

Profile of the ideal candidate:

• A multicultural profile, ideally speaking one or more additional language.


• A results-driven self-starter able to take initiative and lead projects largely autonomously.


• An outgoing, open personality.


• Polyvalent, service-minded, reliable, rigorous, attention to detail.


• Excellent written and oral communication skills.

WFA offers:

A competitive salary and benefits package; the opportunity to join a young, multi-cultural and dynamic team; a stimulating work environment in a fast-growing, global organisation; a chance to help develop thought-leadership in relation to the future role of marketing communications in society.

To apply:

Please send your CV & a motivation letter by email to Catherine Armitage (c.armitage@wfanet.org). Motivation letters should demonstrate:

• Experience of organising and coordinating meetings and/or events with a high level of attention to detail.


• Experience leading advocacy and outreach on at least one legislative file at EU level.


• A keen interest in the challenges and pressures faced by the advertising industry, particularly from a digital policy perspective.