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  1.    Making sense of measurement: What does good look like?

    Making sense of measurement: What does good look like?

    Marketers who get measurement wrong are not thinking big enough, says Infectious Media’s Global Client Analytics Lead, Chris…

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  2.    Moroccans elect new president

    Moroccans elect new president

    Youssef Cheikhi is the new president of the Moroccan Advertisers Association

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  3.    Driving the programmatic disclosure you desire: An 8-point checklist

    Driving the programmatic disclosure you desire: An 8-point checklist

    Maximising digital media transparency across programmatic activity is a top concern for APAC marketers. Here are eight steps which…

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  4. ANA sets up marketing certification programme

    New online and on-demand programme aims to enhance marketers’ skill set

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  5.    WFA unveils event lineup and speakers for Global Marketer Conference

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…

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  6.    Getting our priorities straight
    Organisation & structure

    Getting our priorities straight

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and…

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  7.    WFA hires Max Schmidt and Joel Gan
    Organisation & structure

    WFA hires Max Schmidt and Joel Gan

    Max Schmidt joins the digital policy team in Brussels and Joel Gan joins WFA’s Singapore team.

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  8.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  9.    WFA welcomes the global expansion of the Better Ads Standards
    Digital policyValue of advertising

    WFA welcomes the global expansion of the Better Ads Standards

    Ad formats deemed unacceptable by consumers to be banned worldwide

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  10.    5 WFA marketing predictions for 2019

    5 WFA marketing predictions for 2019

    WFA shares five issues that might rise up the global marketer agenda in 2019

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  11.    4 WFA policy predictions for 2019
    Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

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  12.    Airbnb, Panasonic, Shiseido join WFA

    Airbnb, Panasonic, Shiseido join WFA

    New members in the last months include CIMB Bank, Etihad Airways, Kaspersky Lab, Reliance Industries, Singapore Airlines and…

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