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Ad fraud & verificationWFA statement on the '3ve' ad fraud schemes takedown
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analyticsThe Road to Content Excellence
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Organisation & structureWFA recruits Caroline Pathy to support flagship CMO network
Read more about "WFA recruits Caroline Pathy to support flagship CMO network"WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analyticsReport: The Road to Content Excellence
Read more about "Report: The Road to Content Excellence"WFA member report. For additional details, please log in.
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Brand safetyBrand safetyStakeholders including WFA develop voluntary code on disinformation
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WFA welcomes new global marketing code
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Advertiser associations meet in Lima
Read more about "Advertiser associations meet in Lima"ANDA Peru hosts 2018 LATAM regional meeting
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency managementAgency remuneration & contractsMarketing procurementRemuneración de agencias Latam
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Agency rostersNine steps to identifying an agency set-up that fits your organisation’s needs
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Global CMO insights from Cannes
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