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  1.    Brands to invest more on influencers
    InfluencersInfluencers

    Brands to invest more on influencers

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

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  2.    Data Processing Agreement template for advertisers launched
    Data collection & privacy

    Data Processing Agreement template for advertisers launched

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…

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  3.    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA releases full version of Global Media Charter to reform digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

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  4.    French industry addresses concerns in open letter to Google

    French industry addresses concerns in open letter to Google

    Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation

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  5.    Argentina welcomes new board

    Argentina welcomes new board

    CAA re-elects Philip Pérez as President

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  6.    WFA Global Marketer Week 2019 to take place in Lisbon

    WFA Global Marketer Week 2019 to take place in Lisbon

    Event returns to Europe for the first time since GMW 2013 in Brussels

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  7. Global Intelligence by Zenith

    Data & insights for the new age of communication from our Global Marketer Week partners at Zenith

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  8.    WFA announces changes to global leadership team

    WFA announces changes to global leadership team

    New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA

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  9.    WFA unveils final speakers for Global Marketer Week

    WFA unveils final speakers for Global Marketer Week

    Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan

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  10.    Global viewability improves for video but display lags

    Global viewability improves for video but display lags

    First global metrics for viewability based on data from seven verification companies

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  11.    ABCs of clients in control
    Marketing technologyMarketing technologyMarketing technology

    ABCs of clients in control

    Is blockchain technology the silver bullet that marketing organisations need right now?

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  12.    EASA Digital Blue Book (2017)
    Self-regulation

    EASA Digital Blue Book (2017)

     

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