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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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IFBA LATAM Taskforce messaging documents
Read more about "IFBA LATAM Taskforce messaging documents" -
Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
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EASA Digital Blue Book (2017)
Read more about "EASA Digital Blue Book (2017)" -
Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY March 2018
Read more about "Sourcing Forum Meeting Overview NY March 2018"Meeting headlines: 1. Project Spring: sourcing enabling marketing and driving business success 2. Convincing marketing of the value of sourcing to the business 3. Using software solutions to evolve your relationships with partners 4. Driving better agency management through effective data reconciliation 5. Remuneration: “there are no right or wrong models, but for each you can do it in the good or bad way”
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CMO ForumWFA FORUM Meeting Overview London March 2018
Read more about "WFA FORUM Meeting Overview London March 2018"London Meeting Overview
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Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
Read more about "Sourcing Forum Meeting Overview Shanghai March 2018"Meeting headlines: 1. Digital rosters & rate cards in China? No “one size fits all” 2. “To in-house or not to in-house…” – navigating the Chinese programmatic market 3. Understanding the world of Key Opinion Leaders and influencers in China 4. Influencers: from tactical to strategic sourcing in China
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CMO ForumWFA FORUM Meeting Overview Dubai March 2018
Read more about "WFA FORUM Meeting Overview Dubai March 2018"Dubai March 2018 Meeting Overview
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Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
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RAC - Meeting presentations – February 21, 2018
Read more about "RAC - Meeting presentations – February 21, 2018" -
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
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Agency managementMarketing capabilitiesMarketing organisationBenchmark: Sourcing production consultants
Read more about "Benchmark: Sourcing production consultants"This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their relationships with them in order to continuously yield value.
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Digital policyEliminating the most annoying ad formats
Read more about "Eliminating the most annoying ad formats"The Coalition for Better Ads can help do that, says Erard Gilles, WFA Public Affairs Manager
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Advertising & policyDigital policyWebinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
