It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts. 

New study finds widespread dissatisfaction on both sides of the advertiser agency divide

 WFA member benchmark. For additional details, please log in.

The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.

Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.

WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment

Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers

New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA