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Digital policyGDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"But half of marketers are not regarded as fully aware of the implications for future campaigns
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Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for Marketers and WFA Guide to Data Transparency & GDPR.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore April 2018
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WFA Manifesto for Online Data Transparency
Read more about "WFA Manifesto for Online Data Transparency" -
Media Forum Meeting Overview (April 2018, New York)
Read more about "Media Forum Meeting Overview (April 2018, New York)"Overview of the Media Forum held in April 2018 in New York City.
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Agency managementAgency Family Tree: Global, APAC and China
Read more about "Agency Family Tree: Global, APAC and China" -
Media transformationThe media transformers?
Read more about "The media transformers?"When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.
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Marketing procurementMarketing procurementDeliverable-driven agency payments
Read more about "Deliverable-driven agency payments"Seven tips for more effective agency compensation
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Advertising & policyDigital policyThe lesson of Facebook: the online business model must adapt
Read more about "The lesson of Facebook: the online business model must adapt"This whole episode is going to precipitate more consumer calls for data transparency.
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Marketing technologyMarketing technologyABCs of clients in control
Read more about "ABCs of clients in control"Is blockchain technology the silver bullet that marketing organisations need right now?
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IFBA LATAM Taskforce messaging documents
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Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectiveness
Global viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
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EASA Digital Blue Book (2017)
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview NY March 2018
Read more about "Sourcing Forum Meeting Overview NY March 2018" -
CMO ForumWFA FORUM Meeting Overview London March 2018
Read more about "WFA FORUM Meeting Overview London March 2018" -
Media Forum Meeting Overview (March 2018, Shanghai)
Read more about "Media Forum Meeting Overview (March 2018, Shanghai)"Overview of the Media Forum held in March 2018 in Shanghai.
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Shanghai March 2018
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CMO ForumWFA FORUM Meeting Overview Dubai March 2018
Read more about "WFA FORUM Meeting Overview Dubai March 2018" -
Major multinationals go beyond auditing as independent advisor role evolves
Read more about "Major multinationals go beyond auditing as independent advisor role evolves"Advisors now helping to set long-term strategy for media management, evolve marketing organisations, hire agencies and people as well as setting KPIs
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RAC - Meeting presentations – February 21, 2018
Read more about "RAC - Meeting presentations – February 21, 2018" -
Advertising & policyDigital policyInfluencer marketingPAG Meeting Overview (February 2018, Brussels)
Read more about "PAG Meeting Overview (February 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in Brussels.
