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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Media Transformation Meeting Overview Tokyo May 2018
Read more about "Media Transformation Meeting Overview Tokyo May 2018"Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Brave new world, but it’s still your money” – recommendations to master data & tech 3. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 4. “A two way street?” – in pursuit of best practice for global media transparency & contracts
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
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Global Intelligence by Zenith
Read more about "Global Intelligence by Zenith"Data & insights for the new age of communication from our Global Marketer Week partners at Zenith
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Global Marketer WeekWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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Skol / Reposter
Read more about "Skol / Reposter"Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent
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Axe / Scent of a man
Read more about "Axe / Scent of a man"How Axe reinvented itself in order to appeal to the modern man
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Ariel / Dads #sharetheload
Read more about "Ariel / Dads #sharetheload"How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles
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Lululemon / Modern menswear
Read more about "Lululemon / Modern menswear"Canadian yoga apparel brand Lululemon reaches out to men with stereotype-busting ad campaign
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Semcon / Re-search
Read more about "Semcon / Re-search"Browser extension Semcon combats gender stereotypes in online search results
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Godiva / One for me, none for you
Read more about "Godiva / One for me, none for you"Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day
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SK-II / Marriage market takeover
Read more about "SK-II / Marriage market takeover"Cosmetics brand SK-II creates online film to empower and celebrate single women in China
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Barbie / Blonde Ambition
Read more about "Barbie / Blonde Ambition"How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity
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REI / The Level Playing Field
Read more about "REI / The Level Playing Field"Outdoor retailer REI seeks to advance gender equality with series of long-term pledges
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Kenzo / My Mutant Brain
Read more about "Kenzo / My Mutant Brain"Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising
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Agency managementRetail media & ecommerceMarketing capabilitiesBenchmark on Ecommerce capabilities
Read more about "Benchmark on Ecommerce capabilities"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (April 2018)
Read more about "DGX meeting overview (April 2018)"Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
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CMO ForumBenchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.
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Benchmark on structure and size of market research organisations
Read more about "Benchmark on structure and size of market research organisations" -
RAC - Meeting presentations – May 3, 2018
Read more about "RAC - Meeting presentations – May 3, 2018" -
Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (May 2018, Brussels)
Read more about "PAG Meeting Overview (May 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
