Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Godiva / One for me, none for you

    Godiva / One for me, none for you

    Contagious, Contagious I/O

    Confectionery brand Godiva calls for an end to the Japanese custom of giving ‘obligation chocolates’ to colleagues on Valentine’s Day

    Read more about "Godiva / One for me, none for you"
  2. SK-II / Marriage market takeover

    SK-II / Marriage market takeover

    Contagious, Contagious I/O

    Cosmetics brand SK-II creates online film to empower and celebrate single women in China

    Read more about "SK-II / Marriage market takeover"
  3. Barbie / Blonde Ambition

    Barbie / Blonde Ambition

    Contagious, Contagious I/O

    How Mattel set out to demonstrate the doll’s relevance by embracing female empowerment and diversity

    Read more about "Barbie / Blonde Ambition"
  4. REI / The Level Playing Field

    REI / The Level Playing Field

    Contagious, Contagious I/O

    Outdoor retailer REI seeks to advance gender equality with series of long-term pledges

    Read more about "REI / The Level Playing Field"
  5. Kenzo / My Mutant Brain

    Kenzo / My Mutant Brain

    Contagious, Contagious I/O

    Luxury brand Kenzo creates a cinematic short film to promote its latest fragrance, sets new standard for beauty advertising

    Read more about "Kenzo / My Mutant Brain"
  6. Benchmark on Ecommerce capabilities
    Benchmark
    Agency managementRetail media & ecommerceMarketing capabilities

    Benchmark on Ecommerce capabilities

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  7. DGX meeting overview (April 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    WFA

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

    Read more about "DGX meeting overview (April 2018)"
  8. Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research
    Benchmark
    CMO Forum

    Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research

    WFA

    This WFA member benchmark covers recommendations for agency partners in India that either specialise in new product concept quantitative research or lifestyle communications.

    Read more about "Benchmark: Agency recommendation, India: Lifestyle communications/quantitative product research"
  9. Benchmark on structure and size of market research organisations
    Benchmark

    Benchmark on structure and size of market research organisations

    WFA

     

    Read more about "Benchmark on structure and size of market research organisations"
  10. RAC - Meeting presentations – May 3, 2018
    Event reports

    RAC - Meeting presentations – May 3, 2018

    WFA

     

    Read more about "RAC - Meeting presentations – May 3, 2018"
  11. PAG Meeting Overview (May 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  12. Webinar: Independent media advisors
    Video

    Webinar: Independent media advisors

    WFA

    Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.

    Read more about "Webinar: Independent media advisors"
  13. Briefing on New Deal for Consumers
    Briefings & position papers
    Advertising & policy

    Briefing on New Deal for Consumers

    WFA

     WFA’s preliminary analysis of the potential impact on advertisers of the EU's New Deal for Consumers.

    Read more about "Briefing on New Deal for Consumers"
  14. Let's unstereotype it
    Expert opinion
    Advertising & policyInclusive marketing

    Let's unstereotype it

    Stephan Loerke

    The Unstereotype Alliance, the UN Women-led initiative aimed at breaking down stereotypes in advertising, held an event in New York earlier this month. A founding member of the movement, WFA was represented by CEO Stephan Loerke.

    Read more about "Let's unstereotype it"
  15. GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches
    Press releases
    Digital policy

    GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches

    WFA

    But half of marketers are not regarded as fully aware of the implications for future campaigns

    Read more about "GDPR awareness and action gap reduces significantly among marketers as compliance deadline approaches"
  16. GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    BenchmarkReport
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for Marketers and WFA Guide to Data Transparency & GDPR.

    For additional details, please log in.

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  17. Sourcing Forum Meeting Overview Singapore April 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore April 2018

    WFA

     Meeting headlines: 1. Fair & motivating remuneration = better results 2. Understanding the 3 primary remuneration model constructs 3. Demystifying ZBB or Zero-Based Budgeting 4. Effective PBR requires co-created KPIs easily understood, and measured, by all parties 5. Content production: working with crowdsourcing platforms 6. Project Spring: “moving from what we’re buying to what we expect what we buy to do”

    Read more about "Sourcing Forum Meeting Overview Singapore April 2018"
  18. WFA Manifesto for Online Data Transparency
    Briefings & position papers

    WFA Manifesto for Online Data Transparency

    WFA

     

    Read more about "WFA Manifesto for Online Data Transparency"
  19. Media Forum Meeting Overview (April 2018, New York)
    Event reports

    Media Forum Meeting Overview (April 2018, New York)

    WFA

     Overview of the Media Forum held in April 2018 in New York City.

    Read more about "Media Forum Meeting Overview (April 2018, New York)"
  20. Agency Family Tree: Global, APAC and China
    Maps & infographics
    Agency management

    Agency Family Tree: Global, APAC and China

    R3

     

    Read more about "Agency Family Tree: Global, APAC and China"
  21. The media transformers?
    Expert opinion
    Media transformation

    The media transformers?

    Matt Green

    When it comes to ‘media transformation’, the best source of inspiration comes from clients themselves.

    Read more about "The media transformers?"