Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying  omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.

 Overview of the Media Forum held in July 2018 in Barcelona.

In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.

Event returns to Europe for the first time since GMW 2013 in Brussels

Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Brave new world, but it’s still your money” – recommendations to master data & tech 3. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 4. “A two way street?” – in pursuit of best practice for global media transparency & contracts

Data & insights for the new age of communication from our Global Marketer Week partners at Zenith

Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand, showcasing women as strong and independent

How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles