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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (June 2018)
Read more about "DGX meeting overview (June 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.
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Agency managementCMO ForumNotes from the beach: the evolution of partnerships
Read more about "Notes from the beach: the evolution of partnerships"No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.
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Global Access to Nutrition Index 2018
Read more about "Global Access to Nutrition Index 2018" -
Advertising & policyTaking the brand safety agenda forward
Read more about "Taking the brand safety agenda forward"WFA signs MoU on Online Advertising and Intellectual Property Rights
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Marketing procurementMarketing procurementGrowing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Malmo June 2018
Read more about "Sourcing Forum Meeting Overview Malmo June 2018" -
A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide
Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
Read more about "WFA releases full version of Global Media Charter to reform digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Influencer marketingMarketing procurementMarketing procurementWebinar: A strategic global sourcing approach to influencer content production
Read more about "Webinar: A strategic global sourcing approach to influencer content production"As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts.
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Media & analyticsTutorial Key Performance Indicator
Read more about "Tutorial Key Performance Indicator"Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying omnichannel communication results. In addition, the document contains a brief tutorial on Key Performance Indicators and their use.
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CMO ForumRoster arrangements under review at 74% of multinational brands
Read more about "Roster arrangements under review at 74% of multinational brands"New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategySurvey on The Future of Agency Rosters
Read more about "Survey on The Future of Agency Rosters" -
Media & analyticsBenchmark on marketing research methodologies
Read more about "Benchmark on marketing research methodologies"WFA member benchmark. For additional details, please log in.
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Cross-media measurementMarketing structureMedia transformationMedia Forum Meeting Overview (June 2018, Barcelona)
Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"Overview of the Media Forum held in July 2018 in Barcelona.
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Advertising & policyCannes LionsInclusive marketingThe case for unstereotyping ads
Read more about "The case for unstereotyping ads"The industry needs to move with the times in terms of gender portrayal. And it is not just a 'nice to have'.
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Advertising & policyDigital policyGDPR
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.
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Advertising & policyDigital policyPrivacy & techGDPRDGX meeting overview (May 2018)
Read more about "DGX meeting overview (May 2018)"Overview of the Digital Governance Exchange (DGX) meeting held in May 2018 in Singapore.
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Global Marketer WeekWFA Global Marketer Week 2019 to take place in Lisbon
Read more about "WFA Global Marketer Week 2019 to take place in Lisbon"Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Marketer WeekMarketing strategyMarketing strategy
Global advertisers demand reform of digital ad ecosystem
Read more about "Global advertisers demand reform of digital ad ecosystem"WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a safer, more transparent, more consumer-friendly environment
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Media Transformation Meeting Overview Tokyo May 2018
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Advertising & policyGlobal Marketer WeekInclusive marketingWFA launches Guide to Progressive Gender Portrayals in Advertising
Read more about "WFA launches Guide to Progressive Gender Portrayals in Advertising"Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers
