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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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WFA Data Transparency Advisory Board meeting materials July 2018
Read more about "WFA Data Transparency Advisory Board meeting materials July 2018" -
Webinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.
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Influencer marketingBrands to invest more on influencers
Read more about "Brands to invest more on influencers"Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Depictions, perceptions and harm (2018)
Read more about "Depictions, perceptions and harm (2018)"An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.
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Trends & forecastsGroupM's TYNY June 2018
Read more about "GroupM's TYNY June 2018" -
Marketing procurementMarketing structureMarketing capabilitiesMarketing procurementBenchmark on sourcing talent
Read more about "Benchmark on sourcing talent"WFA member benchmark. For additional details, please log in.
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In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement
Benchmark on Sourcing Adaptation & Transcreation
Read more about "Benchmark on Sourcing Adaptation & Transcreation"WFA member benchmark. For additional details, please log in.
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Content marketing
Webinar: Content in a connected world
Read more about "Webinar: Content in a connected world"In this hyperconnected world, how we can make our proposal relevant?
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Cannes LionsWFA talks Better Marketing: Platform challenges
Read more about "WFA talks Better Marketing: Platform challenges"At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)
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Brand purposeCannes Lions
WFA talks Better Marketing: Purpose
Read more about "WFA talks Better Marketing: Purpose"At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)
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Cannes Lions
WFA talks Better Marketing: The death of advertising?
Read more about "WFA talks Better Marketing: The death of advertising?"At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)
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Cannes Lions
WFA talks Better Marketing: Data opportunities
Read more about "WFA talks Better Marketing: Data opportunities"At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Agency managementCannes Lions
WFA talks Better Marketing: The future of the agency model
Read more about "WFA talks Better Marketing: The future of the agency model"At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)
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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)
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Agency managementCMO Forum Meeting Overview Cannes June 2018
Read more about "CMO Forum Meeting Overview Cannes June 2018"The following is a summary of discussions between our 20 CMOs on evolving partnerships during the CMO Forum in Cannes.
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Data Transparency Advisory Board meeting overview June 2018
Read more about "Data Transparency Advisory Board meeting overview June 2018"The WFA Data Transparency Advisory Board brings together a cross-functional team of member experts to identify and scale best practice on data transparency.
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Agency managementMarketing procurementMarketing procurement
Benchmark on Production Pre-payments
Read more about "Benchmark on Production Pre-payments"WFA member benchmark. For additional details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPRData Processing Agreement for Advertisers (2018)
Read more about "Data Processing Agreement for Advertisers (2018)"This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.
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Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
