Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA talks Better Marketing: Purpose
    Video
    Brand purposeCannes Lions

    WFA talks Better Marketing: Purpose

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)

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  2. WFA talks Better Marketing: The death of advertising?
    Video
    Cannes Lions

    WFA talks Better Marketing: The death of advertising?

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of advertising: Raja Rajamannar (Mastercard), Marc Mathieu (Samsung), Ian Wilson (Heineken), Jane Wakely (Mars), David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP)

    Read more about "WFA talks Better Marketing: The death of advertising?"
  3. WFA talks Better Marketing: Data opportunities
    Video
    Cannes Lions

    WFA talks Better Marketing: Data opportunities

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio (former HP), Roel de Vries (Nissan), Ian Wilson (Heineken), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

    Read more about "WFA talks Better Marketing: Data opportunities"
  4. WFA talks Better Marketing: The future of the agency model
    Video
    Agency managementCannes Lions

    WFA talks Better Marketing: The future of the agency model

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on the future of the agency model: Raja Rajamannar (Mastercard), Syl Saller (Diageo), David Wheldon (RBS), Ian Wilson (Heineken)

    Read more about "WFA talks Better Marketing: The future of the agency model"
  5. WFA talks Better Marketing: Gender and diversity
    Video
    Advertising & policyCannes LionsInclusive marketing

    WFA talks Better Marketing: Gender and diversity

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)

    Read more about "WFA talks Better Marketing: Gender and diversity"
  6. WFA talks Better Marketing: The CMO agenda
    Video
    Marketing structureCannes Lions

    WFA talks Better Marketing: The CMO agenda

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)

    Read more about "WFA talks Better Marketing: The CMO agenda"
  7. CMO Forum Meeting Overview Cannes June 2018
    Event reports
    Agency management

    CMO Forum Meeting Overview Cannes June 2018

    WFA

     The following is a summary of discussions between our 20 CMOs on evolving partnerships during the CMO Forum in Cannes.

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  8. Data Transparency Advisory Board meeting overview June 2018
    Event reports

    Data Transparency Advisory Board meeting overview June 2018

    WFA

     The WFA Data Transparency Advisory Board brings together a cross-functional team of member experts to identify and scale best practice on data transparency.

    Read more about "Data Transparency Advisory Board meeting overview June 2018"
  9. Benchmark on Production Pre-payments
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Production Pre-payments

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Production Pre-payments"
  10. Data Processing Agreement for Advertisers (2018)
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Data Processing Agreement for Advertisers (2018)

    WFA, DigitalDecisions, bvA Netherlands

    This Data Protection Agreement (DPA) template for Advertisers has been drafted by Digital Decisions in collaboration with the World Federation of Advertisers (WFA) and Bond van Adverteerders (BVA | Association of Dutch Advertisers). This document can be used as an example Data Processing Agreement by Advertisers looking to update their contractual framework under the recently enforced and upcoming Data Protection and Privacy Regulations.

    Read more about "Data Processing Agreement for Advertisers (2018)"
  11. Life after GDPR: what next for the advertising industry?
    Expert opinion
    Privacy & tech

    Life after GDPR: what next for the advertising industry?

    Catherine Armitage

    Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.

    Read more about "Life after GDPR: what next for the advertising industry?"
  12. Data Processing Agreement template for advertisers launched
    Press releases

    Data Processing Agreement template for advertisers launched

    WFA

    The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement (DPA) template for advertisers.

    Read more about "Data Processing Agreement template for advertisers launched"
  13. Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Benchmark
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  14. Survey on Influencer Marketing
    Benchmark
    Agency managementMarketing strategyCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  15. DGX meeting overview (June 2018)
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (June 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on June 28 2018 in New York.

    Read more about "DGX meeting overview (June 2018)"
  16. Notes from the beach: the evolution of partnerships
    Expert opinion
    Agency managementCMO Forum

    Notes from the beach: the evolution of partnerships

    Rob Dreblow

    No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and innovation in our industry must be a force for good.

    Read more about "Notes from the beach: the evolution of partnerships"
  17. Global Access to Nutrition Index 2018
    Briefings & position papers

    Global Access to Nutrition Index 2018

    WFA

     

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  18. Taking the brand safety agenda forward
    Expert opinion
    Advertising & policy

    Taking the brand safety agenda forward

    WFA

    WFA signs MoU on Online Advertising and Intellectual Property Rights

    Read more about "Taking the brand safety agenda forward"
  19. Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years
    Expert opinion
    Marketing procurementMarketing procurement

    Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

    Laura Forcetti

    It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the discipline, writes Laura Forcetti, WFA Global Marketing Sourcing Manager

    Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"
  20. Sourcing Forum Meeting Overview Malmo June 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Malmo June 2018

    WFA

     Meeting headlines: 1. Marketing sourcing as change agents 2. Cross functional collaboration enables innovation 3. Evolving your agency roster model to get more control 4. Flexibility is the key to finding a balance between in-house – external resource 5. The increasing need to effectively collaborate with IT procurement

    Read more about "Sourcing Forum Meeting Overview Malmo June 2018"
  21. A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide

    Human Rights Campaign

    In A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide, HRC Foundation seeks to uncover the prevalence of LGBTQ workers feeling pressure to hide their sexual orientation and/or gender identity on the job and the cost of that hiding both to individuals and employers writ large. We also research the benefits to employers and workers when workplace climates are more welcoming of LGBTQ people.

    Read more about "A Workplace Divided: Understanding the Climate for LGBTQ Workers Nationwide"