Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    Accenture

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers

    Read more about "Getting To Equal: The Disability Inclusion Advantage"
  2. Webinar: Pressures on food marketing around the globe
    Video
    Advertising & policy

    Webinar: Pressures on food marketing around the globe

    WFA

    Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.

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  3. UN calls for greater cooperation with industry - but that’s not happening at a national level
    Expert opinion
    Advertising & policy

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    Will Gilroy

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy

    Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"
  4. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  5. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

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    Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"
  6. 6 tips to keep in mind when marketing to children online
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    6 tips to keep in mind when marketing to children online

    WFA, SuperAwesome

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

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  7. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  8. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  9. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

    Read more about "DGX meeting overview (October 2018)"
  10. RAC - Meeting presentations – September 26, 2018
    Event reports

    RAC - Meeting presentations – September 26, 2018

    WFA

    Member only meeting overview, please login to access.

    Read more about "RAC - Meeting presentations – September 26, 2018"
  11. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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    Read more about "Why an Eco-Friendly Production Makes a World of Sense"
  12. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

    Read more about "PAG Meeting Overview (September 2018, Brussels)"
  13. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

    Read more about "Remuneración de agencias Latam"
  14. Data Transparency Advisory Board meeting materials September 2018
    Event reports

    Data Transparency Advisory Board meeting materials September 2018

    WFA

    Member only meeting overview, please login to access.

    Read more about "Data Transparency Advisory Board meeting materials September 2018"
  15. Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
    Event reports

    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    WFA

     Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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  16. WFA launches Global Marketer of the Year 2018
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2018

    WFA

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2018"
  17. Nine steps to identifying an agency set-up that fits your organisation’s needs
    Expert opinion
    CMO Forum

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    Julia Kraft

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs

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  18. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Recommended creative agencies in APAC"
  19. Global CMO Insights from Cannes
    Expert opinion

    Global CMO Insights from Cannes

    WFA

    In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.

    Read more about "Global CMO Insights from Cannes"
  20. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

    Read more about "Survey on content production-data and benchmarking"
  21. Final position on New Deal for Consumers
    Briefings & position papers
    Advertising & policy

    Final position on New Deal for Consumers

    WFA

    WFA's final position paper on the New Deal for Consumers

    Read more about "Final position on New Deal for Consumers"