Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Why an Eco-Friendly Production Makes a World of Sense
    Report
    Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    APR

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.

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  2. PAG Meeting Overview (September 2018, Brussels)
    Event reports
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (September 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.

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  3. Remuneración de agencias Latam
    Report
    Agency managementMarketing procurementMarketing procurement

    Remuneración de agencias Latam

    Diafano

    El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica. 

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  4. Data Transparency Advisory Board meeting materials September 2018
    Event reports

    Data Transparency Advisory Board meeting materials September 2018

    WFA

    Member only meeting overview, please login to access.

    Read more about "Data Transparency Advisory Board meeting materials September 2018"
  5. Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
    Event reports

    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    WFA

     Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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  6. WFA launches Global Marketer of the Year 2018
    Press releases
    Global Marketer of the Year

    WFA launches Global Marketer of the Year 2018

    WFA

    Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications

    Read more about "WFA launches Global Marketer of the Year 2018"
  7. Nine steps to identifying an agency set-up that fits your organisation’s needs
    Expert opinion
    CMO Forum

    Nine steps to identifying an agency set-up that fits your organisation’s needs

    Julia Kraft

    From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs

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  8. Recommended creative agencies in APAC
    Benchmark
    CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Recommended creative agencies in APAC

    WFA

     WFA member benchmark. For additional details, please log in.

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  9. Global CMO Insights from Cannes
    Expert opinion

    Global CMO Insights from Cannes

    WFA

    In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.

    Read more about "Global CMO Insights from Cannes"
  10. Survey on content production-data and benchmarking
    Benchmark
    Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement

    Survey on content production-data and benchmarking

    WFA, APR

    WFA member survey. For additional details, please log in.

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  11. Final position on New Deal for Consumers
    Briefings & position papers
    Advertising & policy

    Final position on New Deal for Consumers

    WFA

    WFA's final position paper on the New Deal for Consumers

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  12. Global CMO insights from Cannes
    Expert opinion
    CMO Forum

    Global CMO insights from Cannes

    WFA

    Produced with the help of The Economist Group

    Read more about "Global CMO insights from Cannes"
  13. WFA Data Transparency Advisory Board meeting materials July 2018
    Event reports

    WFA Data Transparency Advisory Board meeting materials July 2018

    WFA

     

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  14. Webinar: The future of agency rosters
    Video

    Webinar: The future of agency rosters

    WFA, The Observatory

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.

    Read more about "Webinar: The future of agency rosters"
  15. Brands to invest more on influencers
    Press releases
    Influencer marketing

    Brands to invest more on influencers

    WFA

    Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers

    Read more about "Brands to invest more on influencers"
  16. Depictions, perceptions and harm (2018)

    Depictions, perceptions and harm (2018)

    ASA

    An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes.

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  17. GroupM's TYNY June 2018
    Trends & forecasts

    GroupM's TYNY June 2018

    GroupM

     

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  18. Benchmark on sourcing talent
    Benchmark
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Benchmark on sourcing talent

    WFA

      WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on sourcing talent"
  19. Benchmark on Sourcing Adaptation & Transcreation
    Benchmark
    In-housingMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on Sourcing Adaptation & Transcreation

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Sourcing Adaptation & Transcreation"
  20. Webinar: Content in a connected world
    Video
    Content marketing

    Webinar: Content in a connected world

    WFA, MillwardBrown

    In this hyperconnected world, how we can make our proposal relevant?

    Read more about "Webinar: Content in a connected world"
  21. WFA talks Better Marketing: Platform challenges
    Video
    Cannes Lions

    WFA talks Better Marketing: Platform challenges

    WFA, The Economist Group

    At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

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