WFA talks Better Marketing: Platform challenges

1 minute read

At Cannes Lions 2018, global CMOs shared their views on digital platforms: David Wheldon (RBS), Roel de Vries (Nissan), Antonio Lucio (former HP), Keith Weed (Unilever), Syl Saller (Diageo), Jane Wakely (Mars)

Article details

Video

13 July 2018

Share this post

Associated topics

Tags: Better marketing The Economist Cannes Lions Video Media Media governance

Article details

Video

13 July 2018

Contact us

For more information or questions, please contact Tom Ashby at t.ashby@wfanet.org

Get analysis, insight & opinions from the world's top marketers.

Download our Clients & Creativity research:

Download

Mars Pet Nutrition Global Chief Officer, Natalia Ball, shares on the importance of being comfortable with not being an expert as part of the Candid CMO series.

Read the interview

WFA Forum Connect Amsterdam

November 18

Book your seat

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.

Type your search and press enter

WFA talks Better Marketing: Platform challenges