Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. PAG Meeting Overview (November 2018, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

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  2. Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Video
    Advertising & policyDigital policyPrivacy & techGDPR

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    WFA

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

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  3. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  4. Webinar: Progressive gender portrayals in advertising
    Video
    Advertising & policyInclusive marketing

    Webinar: Progressive gender portrayals in advertising

    WFA

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better

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  5. Sourcing Forum Meeting - Amsterdam November 2018
    Event reports
    Influencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    WFA

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

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  6. WFA names shortlist for Global Marketer of the Year 2018
    Press releasesVideo
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2018

    WFA

    Winner to be announced in January

    Read more about "WFA names shortlist for Global Marketer of the Year 2018"
  7. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  8. Data Transparency Advisory Board meeting materials October 2018
    Event reports

    Data Transparency Advisory Board meeting materials October 2018

    WFA

     

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  9. Sourcing Forum Meeting Overview Singapore October 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2018

    WFA

    Meeting headlines: 1. Enabling the deployment of your organisation’s own tech stack 2. Reaching sourcing maturity through better agency evaluations and SOW 3. Balancing cost and value metrics to better demonstrating digital media performance 4. Effective PBR model: it all starts with the right set of KPIs

    Read more about "Sourcing Forum Meeting Overview Singapore October 2018"
  10. Recommendations for licensing fonts
    Case studies
    Marketing procurementMarketing procurement

    Recommendations for licensing fonts

    APR

    Recommendations for licensing fonts

    Read more about "Recommendations for licensing fonts"
  11. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  12. Getting To Equal: The Disability Inclusion Advantage

    Getting To Equal: The Disability Inclusion Advantage

    Accenture

    New research from Accenture, in partnership with Disability:IN and the American Association of People with Disabilities (AAPD), reveals that companies that embrace best practices for employing and supporting more persons with disabilities in the workforce have outperformed their peers

    Read more about "Getting To Equal: The Disability Inclusion Advantage"
  13. Webinar: Pressures on food marketing around the globe
    Video
    Advertising & policy

    Webinar: Pressures on food marketing around the globe

    WFA

    Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.

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  14. UN calls for greater cooperation with industry - but that’s not happening at a national level
    Expert opinion
    Advertising & policy

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    Will Gilroy

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy

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  15. DGX benchmark on Facebook’s classification of 1st vs 3rd party
    Benchmark
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    DGX benchmark on Facebook’s classification of 1st vs 3rd party

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"
  16. Agency Fee Decision Tree, an easier way to choose the right fee model
    Report
    Marketing procurementMarketing structureMarketing organisationMarketing procurement

    Agency Fee Decision Tree, an easier way to choose the right fee model

    trinity P3

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.

    Please log in to view this content.

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  17. 6 tips to keep in mind when marketing to children online
    Guides & templates
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    6 tips to keep in mind when marketing to children online

    WFA, SuperAwesome

    This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.

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  18. Digital Advertising to children under GDPR
    Report
    Advertising & policyDigital policyAd techData governancePrivacy & techGDPR

    Digital Advertising to children under GDPR

    WFA, SuperAwesome

    Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.

    Read more about "Digital Advertising to children under GDPR"
  19. DGX meeting overview (September 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technology

    DGX meeting overview (September 2018)

    WFA

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  20. DGX meeting overview (October 2018)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    DGX meeting overview (October 2018)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

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  21. RAC - Meeting presentations – September 26, 2018
    Event reports

    RAC - Meeting presentations – September 26, 2018

    WFA

    Member only meeting overview, please login to access.

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