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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPRDGX benchmark on Facebook’s classification of 1st vs 3rd party
Read more about "DGX benchmark on Facebook’s classification of 1st vs 3rd party"WFA member benchmark. For additional details, please log in.
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Marketing procurementMarketing structureMarketing organisationMarketing procurementAgency Fee Decision Tree, an easier way to choose the right fee model
Read more about "Agency Fee Decision Tree, an easier way to choose the right fee model"The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models available to them.
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Advertising & policyDigital policyData governancePrivacy & techGDPR6 tips to keep in mind when marketing to children online
Read more about "6 tips to keep in mind when marketing to children online"This one-pager provides a checklist of things to keep in mind when marketing to kids online, in line with the letter and the spirit of the GDPR.
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDigital Advertising to children under GDPR
Read more about "Digital Advertising to children under GDPR"Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the processing of children’s data. These documents cover vital information on how to ensure compliance with GDPR when engaging with children online.
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Advertising & policyDigital policyAd techPrivacy & techGDPRMarketing technologyMarketing technologyDGX meeting overview (September 2018)
Read more about "DGX meeting overview (September 2018)"Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Advertising & policyDigital policyAd techPrivacy & techGDPRDGX meeting overview (October 2018)
Read more about "DGX meeting overview (October 2018)"Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.
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RAC - Meeting presentations – September 26, 2018
Read more about "RAC - Meeting presentations – September 26, 2018"Member only meeting overview, please login to access.
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Trends & forecastsBrand purposeMarketing procurementMarketing operationsMarketing procurementWhy an Eco-Friendly Production Makes a World of Sense
Read more about "Why an Eco-Friendly Production Makes a World of Sense"The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the integrity of the production process.
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (September 2018, Brussels)
Read more about "PAG Meeting Overview (September 2018, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 25 September 2018 in Brussels.
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Agency managementMarketing procurementMarketing procurementRemuneración de agencias Latam
Read more about "Remuneración de agencias Latam"El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en Latinoamérica.
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Data Transparency Advisory Board meeting materials September 2018
Read more about "Data Transparency Advisory Board meeting materials September 2018"Member only meeting overview, please login to access.
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Media Forum Meeting Overview - Dmexco (September 2018, Cologne)
Read more about "Media Forum Meeting Overview - Dmexco (September 2018, Cologne)"Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.
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Global Marketer of the YearWFA launches Global Marketer of the Year 2018
Read more about "WFA launches Global Marketer of the Year 2018"Will work with The Drum to celebrate the work that global and regional marketers do to deliver more customer-centric brand communications
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CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
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CreativityMarketing procurementMarketing strategyMarketing procurementMarketing strategy
Recommended creative agencies in APAC
Read more about "Recommended creative agencies in APAC"WFA member benchmark. For additional details, please log in.
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Global CMO Insights from Cannes
Read more about "Global CMO Insights from Cannes"In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.
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Trends & forecastsAgency managementCreativityMedia & analyticsMarketing procurementContent marketingMarketing operationsMarketing procurement
Survey on content production-data and benchmarking
Read more about "Survey on content production-data and benchmarking"WFA member survey. For additional details, please log in.
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Advertising & policyFinal position on New Deal for Consumers
Read more about "Final position on New Deal for Consumers"WFA's final position paper on the New Deal for Consumers
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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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WFA Data Transparency Advisory Board meeting materials July 2018
Read more about "WFA Data Transparency Advisory Board meeting materials July 2018" -
Webinar: The future of agency rosters
Read more about "Webinar: The future of agency rosters"In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.
