Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Survey on Performance Marketing
    Benchmark
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

    Read more about "Survey on Performance Marketing"
  2. Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Expert opinionVideo
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    Camelia Cristache-Podgorean

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  3. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  4. 8 insights for global marketers on sourcing content production
    Event reports
    Marketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    WFA

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

    Read more about "8 insights for global marketers on sourcing content production"
  5. TV and online video costs to rise considerably, forecasts show
    Benchmark
    Trends & forecastsMedia & analyticsMarketing strategyMarketing strategy

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
  6. GDPR: the emergence of a global standard on privacy?
    Expert opinion
    Privacy & tech

    GDPR: the emergence of a global standard on privacy?

    Catherine Armitage

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  7. Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Expert opinion
    Advertising & policyDigital policy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    WFA

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

    Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"
  8. What Women Want

    What Women Want

    Kantar

    Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey. 

    Read more about "What Women Want"
  9. RAC Meeting – November, 2018
    Event reports
    Advertising & policy

    RAC Meeting – November, 2018

    WFA

    Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.

    Read more about "RAC Meeting – November, 2018"
  10. Media cost inflation & deflation forecasts 2019
    BenchmarkReport
    Trends & forecastsMedia & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio, Online, Outdoor).

    Read more about "Media cost inflation & deflation forecasts 2019"
  11. PAG Meeting Overview (November 2018, Brussels)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2018, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

    Read more about "PAG Meeting Overview (November 2018, Brussels)"
  12. Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
    Video
    Advertising & policyDigital policyPrivacy & techGDPR

    Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?

    WFA

    Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to emulate the ‘GDPR standard’.

    Read more about "Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?"
  13. Data Driven Marketing 2018 survey results
    Benchmark
    Trends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Data Driven Marketing 2018 survey results

    WFA, The Customer Framework

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

    Read more about "Data Driven Marketing 2018 survey results"
  14. Webinar: Progressive gender portrayals in advertising
    Video
    Advertising & policyInclusive marketing

    Webinar: Progressive gender portrayals in advertising

    WFA

    WFA, P&G and UN Women webinar covering why the industry must break down harmful stereotypes: progressive brands perform better

    Read more about "Webinar: Progressive gender portrayals in advertising"
  15. Sourcing Forum Meeting - Amsterdam November 2018
    Event reports
    Influencer marketingMarketing procurementMarketing procurement

    Sourcing Forum Meeting - Amsterdam November 2018

    WFA

    Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

    Read more about "Sourcing Forum Meeting - Amsterdam November 2018"
  16. WFA names shortlist for Global Marketer of the Year 2018
    Press releasesVideo
    Global Marketer of the Year

    WFA names shortlist for Global Marketer of the Year 2018

    WFA

    Winner to be announced in January

    Read more about "WFA names shortlist for Global Marketer of the Year 2018"
  17. The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    The Road to Content Excellence

    WFA

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

    Read more about "The Road to Content Excellence"
  18. Data Transparency Advisory Board meeting materials October 2018
    Event reports

    Data Transparency Advisory Board meeting materials October 2018

    WFA

     

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  19. Sourcing Forum Meeting Overview Singapore October 2018
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview Singapore October 2018

    WFA

    Meeting headlines: 1. Enabling the deployment of your organisation’s own tech stack 2. Reaching sourcing maturity through better agency evaluations and SOW 3. Balancing cost and value metrics to better demonstrating digital media performance 4. Effective PBR model: it all starts with the right set of KPIs

    Read more about "Sourcing Forum Meeting Overview Singapore October 2018"
  20. Recommendations for licensing fonts
    Case studies
    Marketing procurementMarketing procurement

    Recommendations for licensing fonts

    APR

    Recommendations for licensing fonts

    Read more about "Recommendations for licensing fonts"
  21. Report: The Road to Content Excellence
    BenchmarkReport
    Brand purposeMedia & analyticsMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA, The Upside

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"