The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.

The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.

Advertisers need to tailor approach according to market development

In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018

The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey.