WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

Presentations and meeting overview from WFA's Responsible Advertising and Children meeting on November 21, 2018.

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.

WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

Here's an overview from Sourcing Forum last meeting in Amsterdam in November 2018

The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.

WFA member report. For additional details, please log in.

Heavy-handed attempts to restrict the marketing to children of foods high fat, salt and sugar are increasingly impacting brands’ ability to connect with older audiences. Restrictions in Chile have gone so far that some companies have exited the market. UK regulators are talking about watershed bans. Canada is developing far-reaching restrictions of their own. Regulators in countries as diverse as India, Israel, South Africa and Australia have been inspired by the Chilean restrictions… brands are under pressure the world over to come up with credible alternatives to statutory controls.