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WFA Global Media Board will help make WFA’s Global Media Charter a reality
This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs). This applies to any region of the world.
Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.
WFA shares five issues that might rise up the global marketer agenda in 2019
Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective
The WFA policy team share their predictions for what the next 12 months hold for brands.
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization.
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues.
The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.
From embracing risk to admitting your imperfections and taking a stand
Advertisers need to tailor approach according to market development
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018
The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and commonalities for advertisers to scale their programmatic operations.
The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.
WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.