Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA launches Global Media Board
    Marketing strategyMarketing structureMarketing capabilitiesMarketing strategy

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

    Read more about "WFA launches Global Media Board"
  2.    Photography: Product, Beauty & Life Style Shoots
    Marketing procurementMarketing procurement

    Photography: Product, Beauty & Life Style Shoots

    This matrix lists variables of photography product shoots from the most complex (most expensive) to least complex (lower costs). This applies to any region of the world.

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  3.    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
    Advertising & policyDigital policy

    Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online

    Nearly 70,000 consumers agree most annoying ads are similar across countries and regions

    Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"
  4.    Global Agency Remuneration 2018
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  5.    5 WFA marketing predictions for 2019
    Advertising & policy

    5 WFA marketing predictions for 2019

    WFA shares five issues that might rise up the global marketer agenda in 2019

    Read more about "5 WFA marketing predictions for 2019"
  6.    WFA CEO: 2018 in review
    Advertising & policy

    WFA CEO: 2018 in review

    Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective

    Read more about "WFA CEO: 2018 in review"
  7.    4 WFA policy predictions for 2019
    Advertising & policyDigital policy

    4 WFA policy predictions for 2019

    The WFA policy team share their predictions for what the next 12 months hold for brands.

    Read more about "4 WFA policy predictions for 2019"
  8.    Benchmark on Engaging with local freelancers in Europe
    Agency managementMarketing procurementMarketing capabilitiesMarketing organisationMarketing procurement

    Benchmark on Engaging with local freelancers in Europe

     WFA benchmark with insights on how to engage with relevant freelancer talent locally.

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  9.    Sourcing Forum Meeting Overview NY December 2018
    Marketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions, procurement as change agents and metrics modernization. 

    Read more about "Sourcing Forum Meeting Overview NY December 2018"
  10.    Webinar: Content Production Strategy Framework
    Marketing procurementMarketing procurement

    Webinar: Content Production Strategy Framework

    The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.

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  11.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyGDPRContent marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of data and technology, while also specifying how to overcome silos, close capability gaps, re-engineer processes and address other cultural issues. 

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  12.    The Gender Equality Measure

    The Gender Equality Measure

    The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by addressing unconscious bias within media and programming.

    Read more about "The Gender Equality Measure"
  13.    5 of the Most Contagious ideas of 2018
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    From embracing risk to admitting your imperfections and taking a stand

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  14.    WFA study ranks countries by programmatic maturity
    Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

    Read more about "WFA study ranks countries by programmatic maturity"
  15.    DGX meeting materials - (December 2018)
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    DGX meeting materials - (December 2018)

    Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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  16.    Digital Governance Exchange meeting – December 2018, London
    Advertising & policyDigital policy

    Digital Governance Exchange meeting – December 2018, London

    In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6, 2018

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  17.    Global Programmatic Maturity Report 2018

    Global Programmatic Maturity Report 2018

    The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and commonalities for advertisers to scale their programmatic operations.

    Read more about "Global Programmatic Maturity Report 2018"
  18.    Benchmark results on collecting personal data
    Advertising & policyDigital policy

    Benchmark results on collecting personal data

    The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

    Read more about "Benchmark results on collecting personal data"
  19.    Survey on Performance Marketing
    Trends & forecastsAgency managementMarketing effectivenessMarketing procurementMarketing procurement

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

    Read more about "Survey on Performance Marketing"
  20.    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  21.    The 6 global marketers of 2018 in 12 tweets
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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