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Marketing procurementMarketing structureMarketing operationsMarketing procurementBenchmark on global sponsorship investments
Read more about "Benchmark on global sponsorship investments"WFA member bechmark. For additional details, please log in.
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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Marketing procurementMarketing structureMarketing procurementBenchmark on sourcing post-production
Read more about "Benchmark on sourcing post-production"WFA member bechmark. For additional details, please log in.
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Marketing procurementMarketing procurementWebinar: Marketing Production Trends for 2019
Read more about "Webinar: Marketing Production Trends for 2019"Webinar with Advertising Production Resources (APR) on global marketing production trends for 2019
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Agency managementMarketing procurementMarketing structureMarketing capabilitiesMarketing procurementBenchmark on Supplier Relationship Management (SRM) models
Read more about "Benchmark on Supplier Relationship Management (SRM) models"WFA member bechmark. For additional details, please log in.
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Advertising & policyDigital policyMedia & analyticsCMO ForumAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
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Ad techMarketing technologyDigital media transformationMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.
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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (March 2019)
Read more about "Data Ethics Board meeting overview (March 2019)"Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Brand purposeGlobal Marketer Week10 years of Project Reconnect: What we've learned
Read more about "10 years of Project Reconnect: What we've learned"Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategyWFA urges brands to hold platforms to account
Read more about "WFA urges brands to hold platforms to account"WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content
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Global Marketer WeekMarketing strategyMarketing strategyMarketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Advertising & policyData governanceMarketing structureMarketing organisation
Bridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Marketing strategyMarketing strategyMastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Advertising & policy
RAC Programme meeting overview (February 2019)
Read more about "RAC Programme meeting overview (February 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
