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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver positive social and political change
Read more about "Better Marketing: Marketing can deliver positive social and political change"Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better.
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WFA Global Marketer Week 2020 goes to Singapore
Read more about "WFA Global Marketer Week 2020 goes to Singapore"Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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Marketing strategyMarketing strategyWFA urges brands to hold platforms to account
Read more about "WFA urges brands to hold platforms to account"WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content
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Global Marketer WeekMarketing strategyMarketing strategyMarketing and Policy teams need to work more closely together, shows new WFA research
Read more about "Marketing and Policy teams need to work more closely together, shows new WFA research"Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Advertising & policyData governanceMarketing structureMarketing organisation
Bridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Marketing strategyMarketing strategyMastercard’s Raja Rajamannar named WFA President
Read more about "Mastercard’s Raja Rajamannar named WFA President"Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Advertising & policyRAC Programme meeting overview (February 2019)
Read more about "RAC Programme meeting overview (February 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (February 2019, Brussels)
Read more about "PAG Meeting Overview (February 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (March 2019)
Read more about "DGX meeting overview (March 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
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Marketing structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.
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Agency management
Media agency management: Where are we headed?
Read more about "Media agency management: Where are we headed?"A new WFA report identifies the latest trends in global media agency models and remuneration
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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In-housingMedia transformation
Media Forum meeting overview (February 2019, Singapore)
Read more about "Media Forum meeting overview (February 2019, Singapore)"Overview of the Media Forum held on February 12th, 2019 in Singapore.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (February 2019)
Read more about "DGX meeting overview (February 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
