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Agency management
Media agency management: Where are we headed?
Read more about "Media agency management: Where are we headed?"A new WFA report identifies the latest trends in global media agency models and remuneration
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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
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Marketing procurementMarketing structureMarketing procurementMedia Agency Models & Remuneration 2019
Read more about "Media Agency Models & Remuneration 2019"This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.
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In-housingMedia transformation
Media Forum meeting overview (February 2019, Singapore)
Read more about "Media Forum meeting overview (February 2019, Singapore)"Overview of the Media Forum held on February 12th, 2019 in Singapore.
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Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
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Marketing procurementMarketing procurementWebinar: Global Agency Remuneration 2018
Read more about "Webinar: Global Agency Remuneration 2018"A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (February 2019)
Read more about "DGX meeting overview (February 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
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Global Marketer of the YearMastercard’s Raja Rajamannar named WFA Global Marketer of the Year
Read more about "Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year"The award to appoint the marketers who are making a difference for business and society
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Webinar: The new frontier for ad fraud
Read more about "Webinar: The new frontier for ad fraud"In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today.
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Marketing procurementMarketing procurement2019 Marketing Production Trends
Read more about "2019 Marketing Production Trends"Top advertising production trends in the industry that will affect the way content is produced this year across video, photography, digital and experiential productions
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Advertising & policyDigital policyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Advertising & policyDigital policyData governancePrivacy & techGDPRFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
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Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Agency managementMarketing procurementMarketing procurement7 in 10 clients: changing remuneration models will improve relations with agencies
Read more about "7 in 10 clients: changing remuneration models will improve relations with agencies"Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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AdReaction: Getting gender right
Read more about "AdReaction: Getting gender right"AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media targeting.
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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In-housingMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Read more about "Media Forum Meeting Overview (November 2018, New York)"Overview of the Media Forum held on November 7th, 2019 in New York.
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In-housingMedia transformation
Media Forum meeting overview (October 2018, Amsterdam)
Read more about "Media Forum meeting overview (October 2018, Amsterdam)"Overview of the Media Forum held on October 24th, 2018 in Amsterdam.
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Advertising & policyWFA position on online HFSS ad ban (New Deal for Consumers)
Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online advertising of ‘unhealthy’ foods to children.
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Advertising & policyRetail media & ecommerceJoint Business Statement on collective redress in view of European Parliament IMCO vote
Read more about "Joint Business Statement on collective redress in view of European Parliament IMCO vote"This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO vote.
