WFA names shortlist for Global Marketer of the Year 2018

WFA has unveiled the shortlist for the 2018 Global Marketer of the Year, featuring heads of marketing from Coty, Diageo, Ikea, Mastercard, Procter & Gamble and Unilever.

An expert jury of twelve media and marketing leaders considered over 30 nominations names as part of the shortlisting process with each judge nominating their top six. The six with the most votes have been shortlisted.

The full shortlist is:


All six have demonstrated outstanding leadership in the three key areas on which the award is judged:

1. Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally;
2. Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals;
3. Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.

The next stage in the process will be a public and jury vote with each accounting for 50% of the final score. The winner will be announced in January.

The WFA is partnering with The Drum to celebrate the awards and will be working with its journalists to highlight the achievements of the shortlist nominees.

David Wheldon, Jury and WFA president, said: “A big congratulations to all six marketers on the shortlist for this year’s Global Marketer of the Year. All have been judged by their peers to be demonstrating the hugely powerful role that regional and global marketers can play both internally and in terms of their brands relationships with consumers.”

Stephan Loerke, CEO of the WFA, said: “The job description for global and regional marketers is getting more and more complex but these six outstanding examples demonstrate how it can be a function that delivers for their companies, their consumers and for society more widely. Congratulations to them all.”

This is the second year that the WFA runs its Global Marketer of the Year Award. Global Marketer of the Year 2017 went to Unilever’s Keith Weed.

More information about the award can be found at wfanet.org/globalmarketeroftheyear