WFA names shortlist for Global Marketer of the Year 2019

WFA names shortlist for Global Marketer of the Year 2019

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Voting starts on December 3 at

Winner to be announced in January 2020 in partnership with The Drum

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  • Author:WFA


Press releases
2 December 2019

GMOTY shortlist 2019

WFA has unveiled the shortlist for the 2019 Global Marketer of the Year, featuring global marketing leaders from Burger King, Diageo, Grab, Johnson & Johnson, L’Oréal and Procter & Gamble.

An expert jury of 14 media and marketing leaders considered more than 30 nominations names as part of the shortlisting process, with each judge nominating their top six. The six marketers with the most votes have been shortlisted.

The shortlist includes:

All six have demonstrated outstanding leadership in the three key areas on which the award is judged:

  1. Evolving their organisation to be more people-centric, better able to respond to consumer needs and building happier, more engaged teams internally;
  2. Working smarter with partners, be they agencies or vendors, and ensuring that the whole team is aligned to the same goals;
  3. Delivering inspiring work that genuinely makes a difference, be that cultural, social or for the business.

The next stage in the process will be a public vote – supported by The Drum, which is partnering the WFA on this initiative -, WFA member and jury vote with each element accounting for a third of the final score. Industry representatives can vote for their favourite starting today and until early January 2020 at The winner will be announced in late January 2020.

Mastercard’s CMCO Raja Rajamannar, chair of the Jury and WFA president, said: “Hearty congratulations to all six marketers on the shortlist for this year’s WFA Global Marketer of the Year. As a global marketer facing similar challenges, I have profound respect for all six of them and for how they’ve demonstrated that marketing can transform their businesses, their relationship with consumers and drive growth.”

Stephan Loerke, CEO of the WFA, said: “Being a global or regional marketer isn’t getting any easier, but the six shortlisted candidates powerfully demonstrate that this is a role that can deliver real rewards for companies, consumers and society more widely. Huge congratulations to them all.”

This is the third year that the WFA is running Global Marketer of the Year. Global Marketer of the Year 2017 went to Unilever’s Keith Weed and Raja Rajamannar was the winner in 2018.