Global Marketer of the Year 2018 nominees: Keith Weed
WFA spoke to Unilever's Chief Marketing and Communications Officer at the company’s headquarters in London. The interview took place the day after he announced he is stepping down as CMO in 2019.
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Keith is one of six global marketers who have been shortlisted for the Award with the winner being decided by a 50:50 split between public votes and the expert jury.
He talked about his industry work to drive responsibility across the internet, for advertisers and the people that use it. Keith also stressed the power advertising has not just to build brands, but to positively contribute to society, too - an example of that being Unilever's work around gender stereotyping.
“I think the brands that work, the brands that thrive, are the brands that have real meaning. The world is so cluttered right now, why would you want to spend any time with a brand that was just talking about 30% whiter or whatever?” he said.