Survey on Influencer Marketing

Survey on Influencer Marketing

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Marketing Organisation & Strategy
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  • Author:WFA

    WFA

Benchmarks & surveys
5 July 2018

The research aims to provide a benchmark for the current state of influencer marketing and the degree to which big brands have policies and processes in place to manage these new channels.

  

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Tags: Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing Organisation & StrategyContent & InnovationAgencies & PartnersContent & InnovationIntegrated marketingMarketing operationsBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
5 July 2018

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