WFA talks Better Marketing: Purpose

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At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio Lucio (former HP), Jane Wakely (Mars), Syl Saller (Diageo), Raja Rajamannar (Mastercard), David Wheldon (RBS)

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13 July 2018

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Tags: Marketing strategy Better marketing The Economist Brand purpose Cannes Lions Video

Article details

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13 July 2018

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WFA talks Better Marketing: Purpose