Global viewability benchmarks 2017

Industry issues

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WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

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WFA

Benchmarks & surveysReports & whitepapers

28 March 2018

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Tags: Trends & forecasts Ad fraud Attribution Media auditing Media Forum Third-party verification Viewability Industry issues Media Content & Innovation Data & Insight Data & analytics Data-driven marketing Marketing effectiveness Ad blocking Media measurement Ad fraud & verification Audience measurement Benchmarks & surveys Reports & whitepapers

Article details

WFA

Benchmarks & surveysReports & whitepapers

28 March 2018

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Global viewability benchmarks 2017