Global viewability benchmarks 2017

Global viewability benchmarks 2017

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Industry issues
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WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

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  • Author:WFA

    WFA

Benchmarks & surveysReports & whitepapers
28 March 2018

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Tags: Ad fraud & verificationAudience measurementBenchmarks & surveysReports & whitepapersAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectivenessIndustry issuesMediaContent & InnovationData & Insight

Article details

  • Author:WFA

    WFA

Benchmarks & surveysReports & whitepapers
28 March 2018

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