Global viewability benchmarks 2017

Global viewability benchmarks 2017

Industry issues
1 minute read

WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.

For additional details, please log in.

Article details

  • Author:WFA

    WFA

Benchmarks & surveysReports & whitepapers
28 March 2018

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Ad fraud & verificationAudience measurementBenchmarks & surveysReports & whitepapersAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectivenessIndustry issuesMediaContent & InnovationData & Insight

Article details

  • Author:WFA

    WFA

Benchmarks & surveysReports & whitepapers
28 March 2018

Contact us

For more information or questions, please contact us