Sponsorship is evolving beyond presence to partnerships that shape culture and deliver measurable brand and business performance according to a WFA Global Study with Lumency.

Marketers are willing to increase budgets where performance data justifies it. Tom Ashby, Global Lead, Media Services at WFA, argues that the relationship between budget growth and price inflation is breaking down.

WFA’s Global Media Budgets Survey 2026 in partnership with Ebiquity and key markets finds that nearly half of global marketers expect total spend to rise in 2026.

Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a  successful pitch process that will set the business up for the future.

MediaLink's global annual survey of 400+ marketing leaders

Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global crisis.

The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global Covid-19 epidemic.

This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.