We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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This project boasts qual interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world.
Independent research agency 2CV, presents the headline findings, from a project made possible through partnership with WFA’s network of national advertiser associations.
Building on this, two of the outstanding marketing leaders who contributed greatly towards the project, Syl Saller, CM&IO Diageo and Ivan Pollard, CMO General Mills, share on what the findings means for CMOs, their teams and the wider industry.
The webinar concludes with a moderated Q&A based on attendee questions.
• Syl Saller MBE, CM&IO Diageo
• Ivan Pollard, General Mills
• Sabine Cronick, 2CV
• Michael Murphy, 2CV
• Rob Dreblow, WFA (moderator)
WFA members can download the presentation slides and full report below.
A recording of the event can be viewed via the embedded video below.