Project Reconnect masterdeck 2019

Project Reconnect masterdeck 2019

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Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.

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  • Author:WFA

    WFA

Reports & whitepapers
20 January 2018

From the new 4Ps and marketing’s seven deadly sins to brand failures and dumb ways for marketing to die… This document is a compilation of Project Reconnect presentations and some “slides to steal” throughout the years from us and our partners.

Article details

  • Author:WFA

    WFA

Reports & whitepapers
20 January 2018

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