Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help marketers better align marketing strategies and practices with people’s changing expectations and sensitivities.
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WFA
Reports & whitepapers
20 January 2018
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From the new 4Ps and marketing’s seven deadly sins to brand failures and dumb ways for marketing to die… This document is a compilation of Project Reconnect presentations and some “slides to steal” throughout the years from us and our partners.
Article details
-
WFA
Reports & whitepapers
20 January 2018
