Europe research: Data-driven advertising and Europeans’ internet use

Europe research: Data-driven advertising and Europeans’ internet use

Industry issues
1 minute read

This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.

Article details

  • EDAA

  • IAB

Reports & whitepapers
8 September 2017

This content is exclusively available for WFA members.

Article details

  • EDAA

  • IAB

Reports & whitepapers
8 September 2017

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