IMC Forum: 2016 Year in Review

IMC Forum: 2016 Year in Review

2 minute read

2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.

Article details

  • Author:WFA


1 January 2017
Meetings featured candid case studies and discussions led by senior marketers from Coca-Cola, Brown-Forman, Diageo, Jaguar Land Rover, LEGO, SAP, Mars, Mondelez and Nestlé. Guest speakers were also invited to challenge the status quo in their field of expertise. Isaac Mizrahi (Alma) and Mark Adams (VICE), who received the highest guest presentations rating this year, were two of them.

Content marketing continued to dominate our members’ agendas and the group shared experience to get better at creating relevant  content. This included initiatives such as setting up global digital partnerships.

As one member put it, “marketers are living in blissful ignorance” when it comes to integrated marketing measurement. The group accordingly tackled how to evolve measurement frameworks, providing our members with insights to move from proxy metrics to meaningful business metrics.

We concluded 2016 with a re-run of our integrated briefing research. The novelty was an agency-version of the survey that was sent to agency heads. This highlighted interesting opinion differences and the fact that work still needs to be done to establish mutual criteria for ‘integration nirvana’ in the eyes of clients and agency partners.

IMCFORUM 2016 in numbers:

  • Group launched in 2009, first meeting in MENA/Dubai in 2016

  • Connecting 625 senior marketers, a net increase of 25% compared to 2015

  • 82 members attended meetings, a net increase of 28% compared to 2015

  • Average meeting feedback score: 8.3/10

  • 4 meetings in 3 regions + workshops in Asia

  • 10 benchmarks or one-to-one connection requests on recommended agencies and integrated marketing practices

  • 4 global or regional peer-research

IMCFORUM 2016 attendees:

  1. Philip Pick, Anheuser-Busch InBev

  2. Nandus du Plessis, Anheuser-Busch InBev

  3. Jan Worre Pedersen, Arla Foods

  4. Dafne Perez Zavala, Arla Foods

  5. Guido Vilanova, Arla Foods

  6. Jan Worre Pedersen, Arla Foods

  7. Raj Kumar, AVIVA

  8. Ankush Manchanda, Bacardi

  9. Callum Watt, Bacardi

  10. Mukta Tandon, BP

  11. Mark Rose, BP

  12. Luiz Schmidt, Brown-Forman

  13. Sophia Angelis, Brown-Forman

  14. Abishek Bharathan, Carlsberg

  15. Daria Rasmussen, Carlsberg

  16. Lisa Leung, Cathay Pacific

  17. Grace Cheung, Cathay Pacific

  18. Paul Cruttenden, Cathay Pacific

  19. Stephanie Bell, Diageo

  20. James Taylor, Diageo

  21. Daniel Taylor, du

  22. Filippo Bonsanti , eBay

  23. Rami El Tawil, Emaar Group

  24. Sarah Shaughnessy, Emirates

  25. Sara Krikorian, Emirates

  26. Jori Bindels, Emirates

  27. Kristian Hunt, Emirates

  28. Tania El Yacoubi, Emirates

  29. Saada Thurley, Emirates

  30. Georgette Kolkman, Emirates

  31. Sardar Khan, Emirates

  32. Isabella Gregori, Ferrero

  33. Claudia Bertolotti, Ferrero

  34. Adrian Enciso, General Motors

  35. Lemeese Nejim, GlaxoSmithKline

  36. Ricardo Perez, Grupo Bimbo

  37. Julia Gorrod, ISBA

  38. Debbie Morrison, ISBA

  39. Laura Bozzano, Johnson & Johnson

  40. Kate Keane, Johnson & Johnson

  41. Sarah Swaney, Johnson & Johnson

  42. Jane O’Keeffe, Kellogg

  43. Omar,Carrion, Kellogg

  44. Melina Kacherou-Carage, LEGO

  45. Sally-Ann Weekes, LEGO

  46. Maya Kosovalic, L’Oréal

  47. Jawad Bisbis, Luxottica

  48. Thomas Delabriere, Mars

  49. Dan Burdett, Mars

  50. Melanie E. Zaglia, Mars

  51. Guillermo Morrone, Mastercard

  52. Eduardo Nigro, Mondelēz

  53. Jesus Rodriguez, Mondelēz

  54. Josep Hernandez, Mondelēz

  55. Suraj Karia, MTN Group

  56. Rainer Mueller, Nestlé

  57. Loret Wessels, Nissan

  58. Elena Boisseuil, Nissan

  59. Jane Kearney, Pernod-Ricard

  60. Julie Chan, Pfizer

  61. Rafael de Azua, Procter & Gamble

  62. Angie Olivo, Procter & Gamble

  63. Paul Smith, RBS

  64. Aly Tawfik, Red Bull

  65. Martin Dunn, SABMiller

  66. Jonathan Lidington, SABMiller

  67. Firdaus Shariff, SAP

  68. Alex Jungerman, SAP

  69. João Branquinho, SAP

  70. Mohammed Jaradat, TATA Group/ Jaguar Land Rover

  71. Wasim Basir, The Coca-Cola Company

  72. Stephane Drochon, The Coca-Cola Company

  73. Carien Beyer, The Estée Lauder Companies

  74. Moises Lefeirman, The Hershey Company

  75. Ricardo García-Nieto, UPS

  76. Nadir Shah, VISA

  77. Cristina de la Hoz, VISA

  78. Ismael Champsaur, VISA

  79. Farid Abboud, Vodafone

  80. Ellen Marzell, Vodafone

  81. Nathalie Lethbridge, Vodafone

  82. Raquel Solorzano

For more information, visit the WFA website or contact Julia.

Article details

  • Author:WFA


1 January 2017