IMC Forum: 2016 Year in Review
2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.
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Meetings featured candid case studies and discussions led by senior marketers from Coca-Cola, Brown-Forman, Diageo, Jaguar Land Rover, LEGO, SAP, Mars, Mondelez and Nestlé. Guest speakers were also invited to challenge the status quo in their field of expertise. Isaac Mizrahi (Alma) and Mark Adams (VICE), who received the highest guest presentations rating this year, were two of them.
Content marketing continued to dominate our members’ agendas and the group shared experience to get better at creating relevant content. This included initiatives such as setting up global digital partnerships.
As one member put it, “marketers are living in blissful ignorance” when it comes to integrated marketing measurement. The group accordingly tackled how to evolve measurement frameworks, providing our members with insights to move from proxy metrics to meaningful business metrics.
We concluded 2016 with a re-run of our integrated briefing research. The novelty was an agency-version of the survey that was sent to agency heads. This highlighted interesting opinion differences and the fact that work still needs to be done to establish mutual criteria for ‘integration nirvana’ in the eyes of clients and agency partners.
IMCFORUM 2016 in numbers:
IMCFORUM 2016 attendees:
For more information, visit the WFA website or contact Julia.
Content marketing continued to dominate our members’ agendas and the group shared experience to get better at creating relevant content. This included initiatives such as setting up global digital partnerships.
As one member put it, “marketers are living in blissful ignorance” when it comes to integrated marketing measurement. The group accordingly tackled how to evolve measurement frameworks, providing our members with insights to move from proxy metrics to meaningful business metrics.
We concluded 2016 with a re-run of our integrated briefing research. The novelty was an agency-version of the survey that was sent to agency heads. This highlighted interesting opinion differences and the fact that work still needs to be done to establish mutual criteria for ‘integration nirvana’ in the eyes of clients and agency partners.
IMCFORUM 2016 in numbers:
- Group launched in 2009, first meeting in MENA/Dubai in 2016
- Connecting 625 senior marketers, a net increase of 25% compared to 2015
- 82 members attended meetings, a net increase of 28% compared to 2015
- Average meeting feedback score: 8.3/10
- 4 meetings in 3 regions + workshops in Asia
- 10 benchmarks or one-to-one connection requests on recommended agencies and integrated marketing practices
- 4 global or regional peer-research
IMCFORUM 2016 attendees:
- Philip Pick, Anheuser-Busch InBev
- Nandus du Plessis, Anheuser-Busch InBev
- Jan Worre Pedersen, Arla Foods
- Dafne Perez Zavala, Arla Foods
- Guido Vilanova, Arla Foods
- Jan Worre Pedersen, Arla Foods
- Raj Kumar, AVIVA
- Ankush Manchanda, Bacardi
- Callum Watt, Bacardi
- Mukta Tandon, BP
- Mark Rose, BP
- Luiz Schmidt, Brown-Forman
- Sophia Angelis, Brown-Forman
- Abishek Bharathan, Carlsberg
- Daria Rasmussen, Carlsberg
- Lisa Leung, Cathay Pacific
- Grace Cheung, Cathay Pacific
- Paul Cruttenden, Cathay Pacific
- Stephanie Bell, Diageo
- James Taylor, Diageo
- Daniel Taylor, du
- Filippo Bonsanti , eBay
- Rami El Tawil, Emaar Group
- Sarah Shaughnessy, Emirates
- Sara Krikorian, Emirates
- Jori Bindels, Emirates
- Kristian Hunt, Emirates
- Tania El Yacoubi, Emirates
- Saada Thurley, Emirates
- Georgette Kolkman, Emirates
- Sardar Khan, Emirates
- Isabella Gregori, Ferrero
- Claudia Bertolotti, Ferrero
- Adrian Enciso, General Motors
- Lemeese Nejim, GlaxoSmithKline
- Ricardo Perez, Grupo Bimbo
- Julia Gorrod, ISBA
- Debbie Morrison, ISBA
- Laura Bozzano, Johnson & Johnson
- Kate Keane, Johnson & Johnson
- Sarah Swaney, Johnson & Johnson
- Jane O’Keeffe, Kellogg
- Omar,Carrion, Kellogg
- Melina Kacherou-Carage, LEGO
- Sally-Ann Weekes, LEGO
- Maya Kosovalic, L’Oréal
- Jawad Bisbis, Luxottica
- Thomas Delabriere, Mars
- Dan Burdett, Mars
- Melanie E. Zaglia, Mars
- Guillermo Morrone, Mastercard
- Eduardo Nigro, Mondelēz
- Jesus Rodriguez, Mondelēz
- Josep Hernandez, Mondelēz
- Suraj Karia, MTN Group
- Rainer Mueller, Nestlé
- Loret Wessels, Nissan
- Elena Boisseuil, Nissan
- Jane Kearney, Pernod-Ricard
- Julie Chan, Pfizer
- Rafael de Azua, Procter & Gamble
- Angie Olivo, Procter & Gamble
- Paul Smith, RBS
- Aly Tawfik, Red Bull
- Martin Dunn, SABMiller
- Jonathan Lidington, SABMiller
- Firdaus Shariff, SAP
- Alex Jungerman, SAP
- João Branquinho, SAP
- Mohammed Jaradat, TATA Group/ Jaguar Land Rover
- Wasim Basir, The Coca-Cola Company
- Stephane Drochon, The Coca-Cola Company
- Carien Beyer, The Estée Lauder Companies
- Moises Lefeirman, The Hershey Company
- Ricardo García-Nieto, UPS
- Nadir Shah, VISA
- Cristina de la Hoz, VISA
- Ismael Champsaur, VISA
- Farid Abboud, Vodafone
- Ellen Marzell, Vodafone
- Nathalie Lethbridge, Vodafone
- Raquel Solorzano
For more information, visit the WFA website or contact Julia.