Benchmark on managing usage rights

Benchmark on managing usage rights

1 minute read

Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

Article details

  • Author:WFA

    WFA

Benchmark
1 June 2015

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: Agency managementInfluencer marketingMarketing procurementMarketing structureBenchmarkSourcing ForumMarketing capabilitiesMarketing organisationAgencies & partnersAgency evaluationAgency managementMarketing capabilitiesMarketing organisationMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
1 June 2015

Contact us

For more information or questions, please contact us