Benchmark on managing usage rights

Benchmark on managing usage rights

Marketing Organisation & Strategy
1 minute read

Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 June 2015

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Associated topics

Tags: Agency managementInfluencersMarketing Organisation & StrategyAgencies & PartnersMarketing procurementOrganisation & structureBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
1 June 2015

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