7 Deadly Sins of Marketing

7 Deadly Sins of Marketing

Industry issues
1 minute read

 New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

Article details

  • Author:WFA

    WFA

  • Karmarama

  • We Are Social

Reports & whitepapers
14 March 2015

This content is exclusively available for WFA members.

Article details

  • Author:WFA

    WFA

  • Karmarama

  • We Are Social

Reports & whitepapers
14 March 2015

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