Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark: Strategic Design Agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Strategic Design Agencies

    WFA

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  2. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  3. Benchmark: Recommended tools and partners for influencer marketing
    Benchmark
    Influencer marketingCMO Forum

    Benchmark: Recommended tools and partners for influencer marketing

    WFA

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"
  4. WFA Influencer marketing survey
    BenchmarkReport
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

    Read more about "WFA Influencer marketing survey"
  5. Benchmark: Measuring your agency creative effectiveness
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Measuring your agency creative effectiveness

    WFA

    This WFA member benchmark covers best practices for evaluating agency creative effectiveness.

    Read more about "Benchmark: Measuring your agency creative effectiveness"
  6. Benchmark: Fixed fees for creative assets
    Benchmark
    Marketing procurementCMO ForumMarketing procurement

    Benchmark: Fixed fees for creative assets

    WFA

    This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.

    Read more about "Benchmark: Fixed fees for creative assets"
  7. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    WFA, Decideware

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  8. Insight Forum meeting overview (December 2019)
    Event reports
    Advertising & policyMedia & analytics

    Insight Forum meeting overview (December 2019)

    WFA

    Overview of the Insight Forum meeting held on 4 December 2019 in London.

    Read more about "Insight Forum meeting overview (December 2019)"
  9. True partners
    VideoReport
    Agency management

    True partners

    Julia Kraft

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"
  10. Benchmark: Shopper Agency recommendations in Western Europe
    Benchmark
    Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategy

    Benchmark: Shopper Agency recommendations in Western Europe

    WFA

    This WFA member benchmark covers recommendations for shopper agencies in Western Europe.

    Read more about "Benchmark: Shopper Agency recommendations in Western Europe"
  11. Benchmark: Category Management of Market Research & Insights
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Category Management of Market Research & Insights

    WFA

     WFA member bechmark on category management of market research & insights. For additional details, please log in.

    Read more about "Benchmark: Category Management of Market Research & Insights"
  12. Sourcing Forum meeting overview (November 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (November 2019)

    WFA

    Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.

    Read more about "Sourcing Forum meeting overview (November 2019)"
  13. Sourcing Forum meeting overview (October 2019)
    Event reports
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Sourcing Forum meeting overview (October 2019)

    WFA

    Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.

    Read more about "Sourcing Forum meeting overview (October 2019)"
  14. KPIs to consider when buying on TV in the MEA region
    Benchmark
    CMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  15. Achieving greater financial transparency with your agencies
    BenchmarkReport
    Agency managementMarketing procurementMarketing procurement

    Achieving greater financial transparency with your agencies

    WFA, Financial Progression

    Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:

    Read more about "Achieving greater financial transparency with your agencies"
  16. Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
    Press releasesReport
    CMO Forum

    Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

    WFA

    Efforts to create truly integrated campaigns are still a work in progress for many

    Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
  17. Long-term agency partnership is better than short-term fling
    News
    Agency management

    Long-term agency partnership is better than short-term fling

    Stuart Pocock

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International

    Read more about "Long-term agency partnership is better than short-term fling"
  18. True partnership requires a change of approach from advertisers and agencies
    News
    Agency management

    True partnership requires a change of approach from advertisers and agencies

    WFA

    Long-term relationships require fair balance between scope and budget

    Read more about "True partnership requires a change of approach from advertisers and agencies"
  19. Webinar: Designing for integration
    Video
    CMO Forum

    Webinar: Designing for integration

    WFA

    Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace

    Read more about "Webinar: Designing for integration"
  20. Major media pitches in 2019
    Report

    Major media pitches in 2019

    COMvergence

    These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.

    Read more about "Major media pitches in 2019"
  21. Global Agency Group Profiles
    Report

    Global Agency Group Profiles

    COMvergence

    These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.

    Read more about "Global Agency Group Profiles"