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CMO ForumKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency managementMarketing procurementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:
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Marketing strategyMarketing structureMarketing strategyVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on Digital asset retention policies
Read more about "DGX Benchmark on Digital asset retention policies"This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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CMO ForumRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.
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Agency managementCMO ForumWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
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Agency managementBenchmark: Event & Experimental Agencies (Australia)
Read more about "Benchmark: Event & Experimental Agencies (Australia)"This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementMarketing structureCMO ForumEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward
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Marketing procurementMarketing procurementBenchmark on global e-commerce sourcing strategies
Read more about "Benchmark on global e-commerce sourcing strategies"WFA member benchmark on global e-commerce sourcing strategies.
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Digital media transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on collection and notification policies for stakeholder data
Read more about "DGX Benchmark on collection and notification policies for stakeholder data"WFA member benchmark on collection and notification policies for stakeholder data
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on age verification techniques
Read more about "DGX Benchmark on age verification techniques"This benchmark gathers perspectives from WFA members about their age verification techniques
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Agency managementIn-housingMarketing procurementMarketing procurementSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member benchmark about member retention and notification policies for customer data.
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Marketing procurementMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media agencies have with 3rd parties, including media vendors.
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CMO ForumRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformationThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock images.
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Marketing procurementMarketing procurementBenchmark: Supply Chain Finance (SCF) solutions
Read more about "Benchmark: Supply Chain Finance (SCF) solutions"This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they do, what form these take.
