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Marketing procurementMarketing procurementBenchmark: Developments in the Russian media market
Read more about "Benchmark: Developments in the Russian media market"This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push for fixed, committed 2020 budgets.
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Marketing procurementMarketing structureMarketing organisationMarketing procurementBenchmark: Digital Marketing workload and responsibility structuring
Read more about "Benchmark: Digital Marketing workload and responsibility structuring"This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their procurement team.
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Marketing procurementCMO ForumMarketing procurementBenchmark: Fixed fees for creative assets
Read more about "Benchmark: Fixed fees for creative assets"This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.
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Marketing procurementMarketing operationsMarketing procurementBenchmark: Managing slow moving or obsolete (SLOB) products
Read more about "Benchmark: Managing slow moving or obsolete (SLOB) products"This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
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Marketing procurementMarketing strategyMarketing structureMarketing procurementMarketing strategyBenchmark: Shopper Agency recommendations in Western Europe
Read more about "Benchmark: Shopper Agency recommendations in Western Europe"This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Marketing procurementMarketing organisationMarketing procurementBenchmark: Procurement systems for marketing
Read more about "Benchmark: Procurement systems for marketing"This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they would recommend them.
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Marketing procurementMarketing operationsMarketing procurementSurvey: Media Planning & Buying Management Tools
Read more about "Survey: Media Planning & Buying Management Tools"A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by our network. This benchmark report includes the consolidated feedback from 19 respondents.
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Marketing procurementMarketing procurementBenchmark: Category Management of Market Research & Insights
Read more about "Benchmark: Category Management of Market Research & Insights"WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRPrivacy compliance for cookies, pixels and other types of tracker (2019)
Read more about "Privacy compliance for cookies, pixels and other types of tracker (2019)"This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level of awareness and readiness across organisations and the challenges members are facing going forward.
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CMO ForumKPIs to consider when buying on TV in the MEA region
Read more about "KPIs to consider when buying on TV in the MEA region"WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
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Agency managementMarketing procurementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:
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Marketing strategyMarketing structureMarketing strategyVoice and audio branding strategy
Read more about "Voice and audio branding strategy"This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation, who are the key drivers/main stakeholders, recommended agency partners for this area.
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Advertising & policyDigital policyPrivacy & tech
DGX Benchmark on partners for data privacy strategy on implementation
Read more about "DGX Benchmark on partners for data privacy strategy on implementation"This benchmark was run on behalf of a WFA member looking for a company who should be able to support them in terms of data privacy strategy and implementation.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on Digital asset retention policies
Read more about "DGX Benchmark on Digital asset retention policies"This benchmark gathers perspectives from WFA members on the topic of how long digital assets will be kept before deleting them
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CMO ForumRecommended law firms with global agency contract drafting experience
Read more about "Recommended law firms with global agency contract drafting experience"This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark on data protection/data privacy structure
Read more about "DGX Benchmark on data protection/data privacy structure"This benchmark gathers perspectives from WFA members about data protection/data privacy structure, specifically regarding the internal setup and reporting.
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Agency managementCMO ForumWebinar: More effective agency management
Read more about "Webinar: More effective agency management"In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
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Agency managementBenchmark: Event & Experimental Agencies (Australia)
Read more about "Benchmark: Event & Experimental Agencies (Australia)"This benchmark asked our members for a recommendation on Event/Experiential Agency in Australia.
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Agency managementMarketing structureCMO ForumEffective Agency Management
Read more about "Effective Agency Management"Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward
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Marketing procurementMarketing procurementBenchmark on global e-commerce sourcing strategies
Read more about "Benchmark on global e-commerce sourcing strategies"WFA member benchmark on global e-commerce sourcing strategies.
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Digital media transformationMarketing operationsBenchmark: Naming Agency recommendations
Read more about "Benchmark: Naming Agency recommendations"WFA member benchmark on naming agency recommendations.
