KPIs to consider when buying on TV in the MEA region

KPIs to consider when buying on TV in the MEA region

Media
1 minute read

WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 November 2019

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Associated topics

Tags: Agency remuneration & contractsMediaAgencies & PartnersChannelsBenchmarks & surveys

Article details

  • Author:WFA

    WFA

Benchmarks & surveys
25 November 2019

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