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More than 1,400 professionals from the Belgian ad industry attended this year’s UBA Trends Day
More than 1,200 professionals from the Slovenian ad industry attended this year's Slovenian Advertising Festival
Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue
WFA member benchmark. For additional details, please log in.
WFA member benchmark. For additional details, please log in.
Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today.
WFA member benchmark. For additional details, please log in.
Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen
Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)
Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics
David Wheldon, WFA President, CMO RBS
New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 3. “Brave new world, but it’s still your money” – recommendations to master data & tech 4.“ A two way street?” – in pursuit of best practice for global media transparency & contracts
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.
An overview of some of the key elements of the proposed ePrivacy revision.
One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.
Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.