Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Belgian advertisers tackle global ad trends

    Belgian advertisers tackle global ad trends

    More than 1,400 professionals from the Belgian ad industry attended this year’s UBA Trends Day

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  2.    Industry celebrates creativity in Slovenia

    Industry celebrates creativity in Slovenia

    More than 1,200 professionals from the Slovenian ad industry attended this year's Slovenian Advertising Festival

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  3.    Nigeria holds industry dialogue

    Nigeria holds industry dialogue

    Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue

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  4.    Benchmark on Integrated Production
    Marketing procurementCMO ForumMarketing procurement

    Benchmark on Integrated Production

    WFA member benchmark. For additional details, please log in.

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  5.    Benchmark on recommended influencer agencies
    Agency managementInfluencer marketingMarketing procurementCMO ForumMarketing procurement

    Benchmark on recommended influencer agencies

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
  6.    Webinar: Cross Device Measurement
    Cross-media measurement

    Webinar: Cross Device Measurement

    Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today. 

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  7.    Benchmark on Scatter vs Upfront: US TV Market
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark on Scatter vs Upfront: US TV Market

    WFA member benchmark. For additional details, please log in.

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  8.    Media Forum Meeting Overview Rome May 2017

    Media Forum Meeting Overview Rome May 2017

     Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen

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  9. Global Marketer Week

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

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  10. Global Marketer Week

    Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic metrics

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  11.    State of the Union at Global Marketer Week 2017
    Global Marketer Week

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

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  12.    WFA announces changes to global leadership team
    Global Marketer Week

    WFA announces changes to global leadership team

    New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB

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  13.    Media Transformation Meeting Overview Toronto April 2017

    Media Transformation Meeting Overview Toronto April 2017

     Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 3. “Brave new world, but it’s still your money” – recommendations to master data & tech 4.“ A two way street?” – in pursuit of best practice for global media transparency & contracts

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  14. Agency management

    Clients make progress on integration but agencies point up familiar failings

    Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

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  15.    Mars, Unilever and Lego leading public affairs session at Global Marketer Week
    Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy challenges facing brand marketers today.

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  16.    A marketer's guide to ePrivacy (2017)
    Advertising & policyDigital policyAd techPrivacy & techGDPR

    A marketer's guide to ePrivacy (2017)

    An overview of some of the key elements of the proposed ePrivacy revision.

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  17.    How does your agency rate your brief?
    Agency management

    How does your agency rate your brief?

    One of my old agency colleagues said to me the other day: ”Clients routinely overrate themselves and underrate their agencies.” Whether you think this is harsh probably depends on which side of the fence you work.

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  18.    Recommendations to master data & tech (2017)
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

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  19.    Brand safety: steps to consider (2017)
    Brand reputationCMO Forum

    Brand safety: steps to consider (2017)

     The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.

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  20.    Best practice: global media transparency & contracts (2017)
    Global Marketer WeekMarketing procurementMarketing procurement

    Best practice: global media transparency & contracts (2017)

     Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency & Contracts workshops considered solutions to some challenges.

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  21.    Overcoming people & capability challenges
    Global Marketer WeekMarketing procurementMarketing structureMarketing capabilitiesMarketing procurement

    Overcoming people & capability challenges

    Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People & Capabilities workshops considered approaches companies should be considering to build capability worldwide.

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