ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame

Ignacio Rossi is the new president of CAU Uruguay

Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

ISBA UK holds 29th edition of annual conference

 WFA member benchmark. For additional details, please log in.

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets. The initial Better Ads Standards are based on research during which consumers were asked to read articles on simulated high quality content pages, and then to rate comparatively the different ad experiences they received. Over 25,000 consumers rated 104 ad experiences for desktop web and mobile web. The Coalition’s research identifies the ad experiences in both North America and Europe that ranked lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability. 

Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad experiences fell beneath a threshold of consumer acceptability

 Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;

Internet users rarely agree on anything. Except maybe one thing.