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CMO Forum
9 rules on how to approach marketing innovation
Read more about "9 rules on how to approach marketing innovation"The first CMOFORUM of the year kicked off in Singapore in February.
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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CMO ForumWFA FORUM Meeting Overview Dubai March 2017
Read more about "WFA FORUM Meeting Overview Dubai March 2017"Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning
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Agency managementCMO ForumMarketing organisationBenchmark on recommended etail content agencies
Read more about "Benchmark on recommended etail content agencies"WFA member benchmark. For additional details, please log in.
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Value of advertisingIreland identifies economic value of marketing
Read more about "Ireland identifies economic value of marketing"AAI Ireland releases Marketing Multiplied report
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A leap forward on media transparency in the UK
Read more about "A leap forward on media transparency in the UK"UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract
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New Zealand advertisers forecast year ahead for marketing
Read more about "New Zealand advertisers forecast year ahead for marketing"ANZA New Zealand identifies seven predictions for marketing in 2017
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Philippine association welcomes new president and board
Read more about "Philippine association welcomes new president and board"Adi Timbol-Hernandez is the new president of PANA Philippines
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Spain invests more in digital marketing
Read more about "Spain invests more in digital marketing"AEA Spain publishes findings of its Digital Barometer
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Norway celebrates marketing effectiveness
Read more about "Norway celebrates marketing effectiveness"ANFO Norway holds annual effective marketing awards
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Peruvian ad industry optimistic for 2017
Read more about "Peruvian ad industry optimistic for 2017"ANDA Peru holds annual associates luncheon
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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Agency managementMarketing strategyCMO ForumMarketing strategy
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
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WFA reacts to recent stories on ad misplacement
Read more about "WFA reacts to recent stories on ad misplacement"Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Media Forum Meeting Overview London February 2017
Read more about "Media Forum Meeting Overview London February 2017"Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem
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Agency managementWebinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
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Agency managementMarketing procurementMarketing organisationMarketing procurement
Marketing Procurement Maturity Assessment 2017
Read more about "Marketing Procurement Maturity Assessment 2017"WFA member survey. For additional details, please log in.
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CreativityCMO ForumContent marketingMarketing operations5 ways to make newsrooms & content more effective
Read more about "5 ways to make newsrooms & content more effective"WFA members only content. Please log in to access this document.
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Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformationFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
CMO ForumDigital media transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
