90% are reviewing contracts to secure greater control

Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources

What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward to.

ACA Canada asks experts to predict this year's marketing trends

Interview with AAG Guatemala president

ABA Brazil CEO shares what's on the association's agenda for 2017

UBA Belgium holds annual Christmas lunch

Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.