Knowledge

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Expert opinion

    Insight Forum: 2016 Year in Review

    WFA

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable insights to inform unifying marketing ideas.

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  2. Expert opinion

    Sourcing Forum: 2016 Year in Review

    WFA

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.

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  3. Expert opinion

    CDO Forum: 2016 Year in Review

    WFA

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations, and our content has concentrated on helping members to learn from one another.

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  4. Expert opinion

    Media Forum: 2016 Year in Review

    WFA

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.

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  5. Expert opinion

    IMC Forum: 2016 Year in Review

    WFA

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.

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  6. Expert opinion

    CMO Forum: 2016 Year in Review

    WFA

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.

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  7. WFA CEO: 2016 in review
    Expert opinion
    Advertising & policy

    WFA CEO: 2016 in review

    Stephan Loerke

    WFA CEO Stephan Loerke reflects on the year 2016

    Read more about "WFA CEO: 2016 in review"
  8. Survey results on Agency evaluation
    Benchmark
    Agency managementMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Survey results on Agency evaluation

    WFA, Decideware

    WFA member survey. For additional details, please log in.

    Read more about "Survey results on Agency evaluation"
  9. The Value of Advertising (2017)
    Report
    Advertising & policyValue of advertising

    The Value of Advertising (2017)

    WFA, Deloitte

    The Value of Advertising quantifies the economic impact of advertising, both across Europe and in a selection of other developed markets.

    Member only content - please log in to view this study.

    Read more about "The Value of Advertising (2017)"
  10. Expert opinion
    Advertising & policyValue of advertising

    5 marketing predictions for 2017

    WFA

    After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

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  11. Expert opinion
    Global Marketer Week

    5 public affairs predictions for 2017

    WFA

    What is going to be big in the public affairs space in 2017? WFA staff give their predictions for the year ahead.

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  12. Expert opinion
    Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    WFA

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.

    Read more about "Bridging the data protection gap"
  13. Outlook 2017: crunching the numbers in media
    Expert opinion
    Media & analytics

    Outlook 2017: crunching the numbers in media

    Matt Green

    There will be fewer major sporting events in 2017 than we’ve seen this year.

    Read more about "Outlook 2017: crunching the numbers in media"
  14. Three of 2016's most contagious ideas
    Expert opinionEvent reports

    Three of 2016's most contagious ideas

    Camelia Cristache-Podgorean

    It was a full house at Most Contagious 2016 in London in December.

    Read more about "Three of 2016's most contagious ideas"
  15. News

    New beginnings: UAE association relaunched

    WFA

    WFA News

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  16. News

    Greek advertisers warn against era of digital Darwinism

    WFA

    WFA News

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  17. News

    Japanese association launches digital media committee

    WFA

    WFA News

    Read more about "Japanese association launches digital media committee"
  18. News

    Kenyan advertisers reward the best in marketing

    WFA

    WFA News

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  19. News

    Australian association welcomes new Board

    WFA

    WFA News

    Read more about "Australian association welcomes new Board"
  20. News

    Moroccan advertisers hold largest digital gathering in Africa

    WFA

    WFA News

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  21. News

    A golden night for advertising in Paraguay

    WFA

    WFA News

    Read more about "A golden night for advertising in Paraguay"