MAZ Zimbabwe holds annual marketing conference

 WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.

How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together

Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates the centennial of incorporation of the Association of Canadian Advertisers

Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better pricing

 Meeting headlines: 1a. ‘Ambition is the ‘North Star’ of Digital Transformation but the other 5 stages are just as critical 1b. ‘Sometimes you win, Sometimes you learn’: How to create a Create a culture of innovation 2. “Don’t be the Cat that follows the laser light”: Leadership lessons & learnings from our CDOs 3. Working with Start-Ups: “Know your business, clearly articulate your problem, and leave it to the process” 4. Are you Analog or Connected? Using the SONAR Digital Diagnostic to understand your Digital Maturity?

 Meeting headlines: 1. “Starting to kiss some frogs” – big brand collaboration with start-ups 2. “Head of digital marketing to head of customer obsession” – changing role of digital marketers 3. The journey to connected customer marketing: 7 critical factors to concentrate on for 2017 4. ‘Mastering your digital destiny’ – getting control of data and technology

WFA News