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Australian association releases media transparency guidelines
Read more about "Australian association releases media transparency guidelines"WFA News
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Denmark rewards 'true' advertising
Read more about "Denmark rewards 'true' advertising"WFA News
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MEDIA FORUM Meeting Overview NY Madrid 2016
Read more about "MEDIA FORUM Meeting Overview NY Madrid 2016"Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’
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All eyes on programmatic in Norway
Read more about "All eyes on programmatic in Norway"WFA News
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Slovenia's new Golden Drum seeks to inspire
Read more about "Slovenia's new Golden Drum seeks to inspire"WFA News
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Nigerians award marketing excellence
Read more about "Nigerians award marketing excellence"WFA News
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Venezuelan awards judged by neuromarketing
Read more about "Venezuelan awards judged by neuromarketing"WFA News
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Chile honours significant contributions to marketing
Read more about "Chile honours significant contributions to marketing"WFA News
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Spanish advertisers celebrate advertising effectiveness
Read more about "Spanish advertisers celebrate advertising effectiveness"WFA News
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INSIGHT FORUM Meeting Overview London November 2016
Read more about "INSIGHT FORUM Meeting Overview London November 2016"Meeting headlines: 1. Market researchers as storytellers 2. CGS (consumer generated segmentation): co-creating your segments 3. The future of insights? Artificial intelligence within behavioural modelling
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Advertising & policyWebinar: AVMSD revision
Read more about "Webinar: AVMSD revision"Everything you need to know about the revision of the EU AVMS Directive from the marketers' perspective
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Agency managementMarketing strategyMarketing strategy4 take-aways on working with start-ups, 6 lessons for big ideas
Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin America’s capstone event for communication, creativity and innovation.
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5 takeouts from China’s Cannes festival and ad standards seminar
Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100 countries travel to the French Riviera every year.
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Marketing strategyMarketing strategy
5 takeaways from WFA's CMO Luncheon
Read more about "5 takeaways from WFA's CMO Luncheon"A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
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WFA recruits digital governance lead
Read more about "WFA recruits digital governance lead"WFA News
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International Council on Ad Self-Regulation launched
Read more about "International Council on Ad Self-Regulation launched"WFA News
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Five ways Insights can get closer to marketing
Read more about "Five ways Insights can get closer to marketing"Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
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MEDIA FORUM Meeting Overview NY October 2016
Read more about "MEDIA FORUM Meeting Overview NY October 2016"Meeting headlines: 1. “The contractual foundation of the industry is deficient” – global trends in media transparency 2. Best practice in delivering global media transparency – the internal & external 3. “Setting a global vision for media” – media transformation cases 4. Media transformation: “If it’s not strategic, don’t do it yourself”
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Marketing procurementMarketing capabilitiesMarketing procurementBenchmark on the use of crowd-sourcing
Read more about "Benchmark on the use of crowd-sourcing"WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application in producing ideas and content.
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LATAM advertisers get inspired in Cartagena
Read more about "LATAM advertisers get inspired in Cartagena"WFA News
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Malaysia and Pakistan join forces to drive single TV rating currency
Read more about "Malaysia and Pakistan join forces to drive single TV rating currency"WFA News
