Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.

 WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is done.

dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

 WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.

Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as well as recommended suppliers and providers.

WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.