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CMO ForumBenchmark: Inclusive events for people with disabilities
Read more about "Benchmark: Inclusive events for people with disabilities"This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurementWebinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.
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Marketing structureMarketing operationsMarketing organisationWebinar: Global Marketing Operations in 2020
Read more about "Webinar: Global Marketing Operations in 2020"Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
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Marketing procurementMarketing procurementWebinar: Client-agency performance evaluations: the agency view
Read more about "Webinar: Client-agency performance evaluations: the agency view"One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons
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Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical for their organisations
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Marketing structureMarketing operationsWill COVID-19 change marketing forever?
Read more about "Will COVID-19 change marketing forever?"WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Trends & forecastsMarketing capabilitiesMarketing operationsWebinar: In search of the unicorn marketer
Read more about "Webinar: In search of the unicorn marketer"We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing structureMarketing operationsSir Martin Sorrell: 10 observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Agency managementMarketing procurementMarketing procurement
Client-agency performance evaluations: the agency view
Read more about "Client-agency performance evaluations: the agency view"This survey examined client-agency performance evaluation programs from the perspective of the agency side.
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Agency managementMarketing structureCMO Forum
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
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Marketing structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
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Marketing procurementMarketing structureMarketing procurementWebinar: How transcreation can give a local edge to global messages
Read more about "Webinar: How transcreation can give a local edge to global messages"How to optimise content production globally while remaining relevant and effective locally.
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Marketing procurementMarketing procurementBenchmark: Calculation methods for social media savings
Read more about "Benchmark: Calculation methods for social media savings"This member benchmark examines calculation methods for social media savings.
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Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fall
Crisis accelerates change in the way marketing organisations operate -
Marketing structureMarketing operationsMarketing organisationGlobal Marketing Operations 2020
Read more about "Global Marketing Operations 2020"This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
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Agency managementInfluencer marketingMarketing structureCMO ForumBenchmark: Recommended global social media agencies
Read more about "Benchmark: Recommended global social media agencies"This WFA benchmark gathered recommendations for global social media agencies.
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technologyWebinar: A Marketer's guide to digital ad fraud
Read more about "Webinar: A Marketer's guide to digital ad fraud"This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Trends & forecastsAgency managementMarketing procurementMarketing structureMarketing procurementSurvey: Maintaining good agency relationships during & after Covid-19 (China specific)
Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19 epidemic.
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Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technologyWebinar+: Customer Experience in the New Normal
Read more about "Webinar+: Customer Experience in the New Normal"In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.
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Marketing effectivenessCMO ForumMarketing operationsWebinar: An advertiser's guide to OTT media in APAC
Read more about "Webinar: An advertiser's guide to OTT media in APAC"This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
