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Marketing structureMarketing operations
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
Read more about "Webinar: Where do great ads thrive?"
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Advertising & policyDigital policyMarketing strategyMarketing strategy
Webinar: The Economist presents The World in 2021
The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November
Read more about "Webinar: The Economist presents The World in 2021"
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Marketing technologyMarketing operationsMarketing technology
Webinar: Live-streaming & E-commerce
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.
Read more about "Webinar: Live-streaming & E-commerce"
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Marketing strategyMarketing structureMarketing operationsMarketing strategy
Webinar: The Low Touch Economy
Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.
Read more about "Webinar: The Low Touch Economy"
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Marketing strategyMarketing operationsMarketing strategy
Webinar: Navigating global media pricing in 2020
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.
Read more about "Webinar: Navigating global media pricing in 2020"
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CreativityMarketing procurementMarketing procurement
Webinar: An introduction to the offshore market for creative production
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.
Read more about "Webinar: An introduction to the offshore market for creative production"
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Marketing technologyMarketing operationsMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.
Read more about "Webinar+: Programmatic supply-chain transparency"
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Agency managementMarketing procurementRetail media & ecommerceMarketing procurement
Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.
Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
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Marketing structureMarketing operationsMarketing organisation
Webinar: Global Marketing Operations in 2020
Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
Read more about "Webinar: Global Marketing Operations in 2020"
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Marketing procurementMarketing procurement
Webinar: Client-agency performance evaluations: the agency view
One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.
Read more about "Webinar: Client-agency performance evaluations: the agency view"
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Trends & forecastsMarketing capabilitiesMarketing operations
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
Read more about "Webinar: In search of the unicorn marketer"
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Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR
Webinar: GDPR and online advertising - what next?
This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.
Read more about "Webinar: GDPR and online advertising - what next?"
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Agency managementMarketing structureCMO Forum
Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?
Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
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Marketing procurementMarketing structureMarketing procurement
Webinar: How transcreation can give a local edge to global messages
How to optimise content production globally while remaining relevant and effective locally.
Read more about "Webinar: How transcreation can give a local edge to global messages"
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Advertising & policyTrends & forecastsInclusive marketing
Webinar: The case for greater diversity and inclusion in marketing
What can brands do to step up their diversity and inclusion efforts?
Read more about "Webinar: The case for greater diversity and inclusion in marketing"
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Advertising & policyDigital policyPrivacy & tech
Webinar+: TikTok’s approach to privacy and security
A Q&A session with TikTok about privacy, security and brand safety on their platform.
Read more about "Webinar+: TikTok’s approach to privacy and security"
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Advertising & policyDigital policyAd techData governancePrivacy & tech
Webinar: Data safety and risk, benchmarking approaches across the industry
An analysis and benchmarking of data safety and risk across the industry
Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
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Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
Read more about "Webinar: A Marketer's guide to digital ad fraud"
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Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.
Read more about "Webinar+: Customer Experience in the New Normal"
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Marketing effectivenessCMO ForumMarketing operations
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
Read more about "Webinar: An advertiser's guide to OTT media in APAC"
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Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.
Read more about "Webinar: The evolution of digital standards"