Posts about Video

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Webinar: Where do great ads thrive?
    Marketing structureMarketing operations

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"
  2.    Webinar: The Economist presents The World in 2021
    Advertising & policyDigital policyMarketing strategyMarketing strategy

    Webinar: The Economist presents The World in 2021

    The Economist’s predictive look to the year ahead. Tom Standage shares key insights from the upcoming The Economist report this November

    Read more about "Webinar: The Economist presents The World in 2021"
  3.    Webinar: Live-streaming & E-commerce
    Marketing technologyMarketing operationsMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live commerce to grow their brands, as well as how to mitigate risks and deal with challenges.

    Read more about "Webinar: Live-streaming & E-commerce"
  4.    Webinar: The Low Touch Economy
    Marketing strategyMarketing structureMarketing operationsMarketing strategy

    Webinar: The Low Touch Economy

    Join guest speaker Nick De Mey, Insights lead & Co-founder of Board of Innovation, as we focus on recovery in a world with reduced physical interactions.

    Read more about "Webinar: The Low Touch Economy"
  5.    Webinar: Navigating global media pricing in 2020
    Marketing strategyMarketing operationsMarketing strategy

    Webinar: Navigating global media pricing in 2020

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into media pricing trends in the second half of 2020.

    Read more about "Webinar: Navigating global media pricing in 2020"
  6.    Webinar: An introduction to the offshore market for creative production
    CreativityMarketing procurementMarketing procurement

    Webinar: An introduction to the offshore market for creative production

    This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative production.

    Read more about "Webinar: An introduction to the offshore market for creative production"
  7.    Webinar+: Programmatic supply-chain transparency
    Marketing technologyMarketing operationsMarketing technology

    Webinar+: Programmatic supply-chain transparency

    This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published in 2020. Afterwards, WFA members discuss the topic both from a Global and an APAC perspective.

    Read more about "Webinar+: Programmatic supply-chain transparency"
  8.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency managementMarketing procurementRetail media & ecommerceMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you can reasonably respond as a brand.

    Read more about "Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis"
  9.    Webinar: Global Marketing Operations in 2020
    Marketing structureMarketing operationsMarketing organisation

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.

    Read more about "Webinar: Global Marketing Operations in 2020"
  10.    Webinar: Client-agency performance evaluations: the agency view
    Marketing procurementMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency evaluation program.

    Read more about "Webinar: Client-agency performance evaluations: the agency view"
  11.    Webinar: In search of the unicorn marketer
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  12.    Webinar: GDPR and online advertising - what next?
    Advertising & policyTrends & forecastsDigital policyAd techData governanceGDPR

    Webinar: GDPR and online advertising - what next?

    This webinar offers an overview of key GDPR developments related to online advertising, including latest status and expected next steps.

    Read more about "Webinar: GDPR and online advertising - what next?"
  13.    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis
    Agency managementMarketing structureCMO Forum

    Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis

    As the COVID-19 pandemic continues to unfold, how should your agency partnerships adapt and evolve? What are the major challenges and opportunities for agency management leaders?

    Read more about "Webinar+: Crisis Clinic – Managing your agencies during and after the COVID-19 crisis"
  14.    Webinar: How transcreation can give a local edge to global messages
    Marketing procurementMarketing structureMarketing procurement

    Webinar: How transcreation can give a local edge to global messages

    How to optimise content production globally while remaining relevant and effective locally.

    Read more about "Webinar: How transcreation can give a local edge to global messages"
  15.    Webinar: The case for greater diversity and inclusion in marketing
    Advertising & policyTrends & forecastsInclusive marketing

    Webinar: The case for greater diversity and inclusion in marketing

    What can brands do to step up their diversity and inclusion efforts?

    Read more about "Webinar: The case for greater diversity and inclusion in marketing"
  16.    Webinar+: TikTok’s approach to privacy and security
    Advertising & policyDigital policyPrivacy & tech

    Webinar+: TikTok’s approach to privacy and security

    A Q&A session with TikTok about privacy, security and brand safety on their platform.

    Read more about "Webinar+: TikTok’s approach to privacy and security"
  17.    Webinar: Data safety and risk, benchmarking approaches across the industry
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Webinar: Data safety and risk, benchmarking approaches across the industry

    An analysis and benchmarking of data safety and risk across the industry

    Read more about "Webinar: Data safety and risk, benchmarking approaches across the industry"
  18.    Webinar: A Marketer's guide to digital ad fraud
    Digital policyBrand reputationMarketing effectivenessMarketing technologyMarketing operationsMarketing technology

    Webinar: A Marketer's guide to digital ad fraud

    This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.

    Read more about "Webinar: A Marketer's guide to digital ad fraud"
  19.    Webinar+: Customer Experience in the New Normal
    Marketing effectivenessMarketing technologyCMO ForumMarketing operationsMarketing technology

    Webinar+: Customer Experience in the New Normal

    In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper emotional journey, facilitating choice or improving loyalty.

    Read more about "Webinar+: Customer Experience in the New Normal"
  20.    Webinar: An advertiser's guide to OTT media in APAC
    Marketing effectivenessCMO ForumMarketing operations

    Webinar: An advertiser's guide to OTT media in APAC

    This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.

    Read more about "Webinar: An advertiser's guide to OTT media in APAC"
  21.    Webinar: The evolution of digital standards

    Webinar: The evolution of digital standards

    This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence.

    Read more about "Webinar: The evolution of digital standards"