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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Luxembourg November 2017
Read more about "Sourcing Forum Meeting Overview Luxembourg November 2017"Meeting headlines: 1. Global & local marketing sourcing: it pays to talk 2. Towards improved productivity and transparency in production 3. The future of agency rosters models: “can you really afford a business partner?” 4. Evolving marketing procurement metrics: from cost to value/ROI/efficiency
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RAC - Meeting presentation – November 22, 2017
Read more about "RAC - Meeting presentation – November 22, 2017" -
Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of the biggest disruptions to privacy law in two decades.
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Advertising & policyDigital policyePrivacy task force meeting materials 26 Oct 2017
Read more about "ePrivacy task force meeting materials 26 Oct 2017"Meeting materials for WFA members.
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Media Forum Meeting Overview NY October 2017
Read more about "Media Forum Meeting Overview NY October 2017"Meeting headlines: 1. Are auditors are fit for purpose? 2. “Mind the bookends” – getting control of programmatic management 3. “Putting together a quilt of best practices” – transforming media organisations
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Singapore October 2017
Read more about "Sourcing Forum Meeting Overview Singapore October 2017"Meeting headlines: 1. Evolving from procurement-centric to business-centric metrics 2. APAC Print/POSM in a global context 3. ROI Nirvana: from buying better to allocating better 4. Agency performance evaluations
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Insight Forum Meeting Overview London October 2017
Read more about "Insight Forum Meeting Overview London October 2017"Meeting headlines: 1. Sexy CMI: creating a culture of insights; 2. Keeping longitudinal projects relevant - for the long-term; 3. New platforms: getting answers without asking questions;
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Digital media transformationFour lessons from dmexco
Read more about "Four lessons from dmexco"Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no doubting that this a bigger event than ever.
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APEC Advertising Standards Conference
Read more about "APEC Advertising Standards Conference" -
Media Forum Meeting Overview Shanghai July 2017
Read more about "Media Forum Meeting Overview Shanghai July 2017"Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China
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Marketing procurementMarketing procurementSourcing Forum Meeting Overview Amsterdam June 2017
Read more about "Sourcing Forum Meeting Overview Amsterdam June 2017"Meeting headlines: 1.To boldly source where you (may not) have not sourced before 2.Sourcing evolution and transformation 3.Effective agency evaluation: calls for pragmatism
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Media Forum Meeting Overview Rome May 2017
Read more about "Media Forum Meeting Overview Rome May 2017"Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen
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Media Transformation Meeting Overview Toronto April 2017
Read more about "Media Transformation Meeting Overview Toronto April 2017"Meeting headlines: 1. The global ‘media transformation’ imperative 2. “Traditional ‘rules of recruitment’ do not apply” – overcoming people & capability challenges 3. “Brave new world, but it’s still your money” – recommendations to master data & tech 4.“ A two way street?” – in pursuit of best practice for global media transparency & contracts
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Media Forum Meeting Overview NY April 2017
Read more about "Media Forum Meeting Overview NY April 2017"Meeting headlines: 1. Understanding ad fraudsters, and how to deal with them 2. Constant reappraisal of verification solutions is necessary 3. Market-leading programmatic strategies: integrated and customised
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CDO FORUM Meeting Overview London March 2017
Read more about "CDO FORUM Meeting Overview London March 2017"Meeting headlines: 1. “Data Driven Marketing is ‘table stakes’…you have to know your customer” 2. “It’s beautiful and expensive…but what does it do?” – making the most of MarTech 3. Brand safety developments…“A relentless focus on cost will exacerbate the problem”
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CMO ForumIMC FORUM Meeting Overview London March 2017
Read more about "IMC FORUM Meeting Overview London March 2017"Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;
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Digital policyGlobal Marketer Week4 key trends from Mobile World Congress 2017
Read more about "4 key trends from Mobile World Congress 2017"Mobile World Congress is big. Surprisingly big.
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CMO ForumWFA FORUM Meeting Overview Dubai March 2017
Read more about "WFA FORUM Meeting Overview Dubai March 2017"Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning
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Advertising & policyDigital policyPrivacy & techDGX Meeting Overview (February 2017)
Read more about "DGX Meeting Overview (February 2017)"Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
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Media Forum Meeting Overview London February 2017
Read more about "Media Forum Meeting Overview London February 2017"Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem
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Marketing technologyCMO ForumDigital media transformationMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
