Meeting headlines: 1. The ‘Media Transformation’ imperative in China 2. “To get anything done you need great relationships with Tencent” – media management in China 3. “It’s contracting not contract” – recommendations for media transparency & contracts in China

 Meeting headlines: 1. Bad things happen when good people do nothing: ad funded ‘weaponised media’ 2. A relentless focus on CPMs will cause more brand safety issues 3. “Bring it back to Tetris” – delivering a transformation in media management 4. ‘Addressing the future of TV’ - the evolution of the small screen

 Meeting headlines: 1. Understanding ad fraudsters, and how to deal with them 2. Constant reappraisal of verification solutions is necessary 3. Market-leading programmatic strategies: integrated and customised

 Meeting headlines: 1. Effective agency management comes down to internal capabilities; 2. The future of connection planning: stop over-complicating; 3. Uncertainty can be a positive;

 Meeting headlines: 1. Integrated briefing: client leadership is key 2. Instinct vs. insight: Creativity in the face of data-driven marketing 3. Artificial intelligence and the future of communications planning

 Meeting headlines: 1. Devising a new Code Of Conduct for the media industry 2. “The contractual foundation of the industry is deficient” – global trends in media transparency 3. Making a success of the in-house programmatic model & technology selection OTHER ITEMS & ACTIONS: - How to utilize AI in media planning - How the ePrivacy directive will impact the digital advertising ecosystem

It was a full house at Most Contagious 2016 in London in December.

 Meeting headlines: 1a. ‘Ambition is the ‘North Star’ of Digital Transformation but the other 5 stages are just as critical 1b. ‘Sometimes you win, Sometimes you learn’: How to create a Create a culture of innovation 2. “Don’t be the Cat that follows the laser light”: Leadership lessons & learnings from our CDOs 3. Working with Start-Ups: “Know your business, clearly articulate your problem, and leave it to the process” 4. Are you Analog or Connected? Using the SONAR Digital Diagnostic to understand your Digital Maturity?

Meeting headlines: 1. How should procurement respond to media transparency issues? 2. Four ways to build your marketing procurement community 3. Sourcing consumer insights

 Meeting headlines: 1. “Constant reappraisal of product” – recommendations for working with verification companies 2. ‘The state of bots in 2016’ – tracking the sophistication of ad fraud ‘bots’ 3. “The strategic principles important for your business” – guiding your tech model choices 4. Programmatic RFI – “laying the foundations for a future-proofed ecosystem” 5. In pursuit of ‘100% viewability’