Posts about Inclusive case studies

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Case study | Lacoste: The Théo Curin Collection
    Case studies
    Advertising & policyInclusive marketing

    Case study | Lacoste: The Théo Curin Collection

    Contagious I/O

    Fashion label Lacoste teams up with disabled athlete to create adaptable clothing collection

    This article was originally published in Contagious on 8 April 2022

    Read more about "Case study | Lacoste: The Théo Curin Collection"
  2. Beyond reverse mentoring: avoiding age-bias in recruitment
    Case studies

    Beyond reverse mentoring: avoiding age-bias in recruitment

    WFA

    The creative marketing agency RAPP mentorship program to help bridge the gaps between older and younger generations.

    Read more about "Beyond reverse mentoring: avoiding age-bias in recruitment"
  3. Getting support to overcome ageism in the workplace
    Case studies

    Getting support to overcome ageism in the workplace

    WFA

    Greys Matter was established to support businesses in their journey to become fully Inclusive and Fair. 

    Read more about "Getting support to overcome ageism in the workplace"
  4. Raising awareness and understanding on menopause
    Case studies

    Raising awareness and understanding on menopause

    WFA

    Diageo has launched its first ever global Menopause Guidelines ‘Thriving Through Menopause’. 

    Read more about "Raising awareness and understanding on menopause"
  5. Creating frameworks to encourage taking care of mental health
    Case studies
    Inclusive marketing

    Creating frameworks to encourage taking care of mental health

    WFA

    Developed by the Barclays Legal Function in partnership with two law firms, the Mindful Business Charter is the first time that an in-house legal team and their legal service providers have come together to reach a shared agenda for supporting colleague mental health and wellbeing.

    Read more about "Creating frameworks to encourage taking care of mental health"
  6. Providing tools for employees’ mental health
    Case studies
    Inclusive marketing

    Providing tools for employees’ mental health

    WFA

    EY’s “Better You” program in the US is designed to support the physical, financial, social, and emotional needs of its employees by offering them free resources to help them “find balance so that they can fully engage at the office and in life.”

    Read more about "Providing tools for employees’ mental health"
  7. Addressing the stigma around mental health
    Case studies
    Inclusive marketing

    Addressing the stigma around mental health

    WFA

    In 2021, Publicis Groupe rebranded Personal Leave as Wellbeing Leave, in recognition that when people get sick, it can be for physical or mental health reasons.

    Read more about "Addressing the stigma around mental health"
  8. Empowering people to be LGBTQ+ allies and role models
    Case studies

    Empowering people to be LGBTQ+ allies and role models

    WFA

    Reach out to LGBTQ+ industry advocacy organisations, such as GLAAD (USA) and Outvertising (UK), which offer employer resources and training, including Ally and Role Model training.

    Read more about "Empowering people to be LGBTQ+ allies and role models"
  9. Creating programmes dedicated to specific ethnic minorities
    Case studies

    Creating programmes dedicated to specific ethnic minorities

    WFA

    Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal Relations (PAR) program company.

    Read more about "Creating programmes dedicated to specific ethnic minorities"
  10. Educating all on racial inequity and bias
    Case studies

    Educating all on racial inequity and bias

    WFA

    Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as systemic racial inequity in its institutional and structural forms.

    Read more about "Educating all on racial inequity and bias"
  11. Supporting back-to-work ‘returners’
    Case studies
    Inclusive marketing

    Supporting back-to-work ‘returners’

    WFA

    The Diageo-supported #CreativeComeback programme sets the standard for global talent regeneration.

    Read more about "Supporting back-to-work ‘returners’"
  12. Supporting employees balance work and life responsibilities
    Case studies
    Inclusive marketing

    Supporting employees balance work and life responsibilities

    WFA

    Kellogg’s Work + Family Hub provides a one-stop-shop to help support employees balance work and life responsibilities, particularly caretaking duties at all life stages.

    Read more about "Supporting employees balance work and life responsibilities"
  13. Adopting policies that benefit all caregivers
    Case studies
    Inclusive marketing

    Adopting policies that benefit all caregivers

    WFA

    Companies should think of adopting policies that benefit parents and employees providing care to aging or sick relatives alike.

    Read more about "Adopting policies that benefit all caregivers"
  14. Making DEI a top area of focus
    Case studies
    Inclusive marketing

    Making DEI a top area of focus

    WFA

    To stand any chance of fighting inequality through inclusive business and branding, we need leaders who will drive ED&I strategies and demonstrate personal passion and accountability. At Unilever this is recognised as part of the company culture, with CEO Alan Jope driving Equity, Diversity & Inclusion as one of the top three strategic focus areas for the business.  

    Read more about "Making DEI a top area of focus"
  15. Setting up country-specific ERGs
    Case studies
    Inclusive marketing

    Setting up country-specific ERGs

    WFA

    It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable support.

    Read more about "Setting up country-specific ERGs"
  16. Case study | L'Oréal: Transformation
    Case studies
    Advertising & policyInclusive marketing

    Case study | L'Oréal: Transformation

    Contagious I/O

    Haircare brand L'Oréal creates safe spaces for transgender community in Puerto Rico through network of salons.

    This article was originally published in Contagious I/O on 27 April 2022

    Read more about "Case study | L'Oréal: Transformation"
  17. Case study | Libresse: Vulva Kebaya
    Advertising & policyInclusive marketing

    Case study | Libresse: Vulva Kebaya

    Contagious I/O

    Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female anatomy.

    This article was originally published in Contagious I/O on 9 March 2022

    Read more about "Case study | Libresse: Vulva Kebaya"
  18. Case study | Xbox: Therapeutic Play
    Case studies
    Advertising & policyInclusive marketing

    Case study | Xbox: Therapeutic Play

    Contagious I/O

    Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare hereditary disorder.

    This article was originally published in Contagious I/O on 11 April 2022

    Read more about "Case study | Xbox: Therapeutic Play"
  19. Case study | Pilsen Callao: E-nterpreters
    Case studies
    Advertising & policyInclusive marketing

    Case study | Pilsen Callao: E-nterpreters

    Contagious I/O

    Peruvian beer brand develops gaming tool to convert voice calls into sign language to ensure deaf and hard of hearing players don’t get left out of the conversation

    This article was originally published in Contagious on 9 April 2022

    Read more about "Case study | Pilsen Callao: E-nterpreters"
  20. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  21. Insight & Strategy: Don’t Ever Leave Me
    Case studies

    Insight & Strategy: Don’t Ever Leave Me

    Contagious I/O

    Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign – resulting in 1 million organic views on YouTube

    This article was originally published in Contagious I/O on 9 December 2021

    Read more about "Insight & Strategy: Don’t Ever Leave Me"