Posts about Sourcing Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"
  2. Uniting Minds and Functions in 2024
    Forum ConnectCMO Forum

    Uniting Minds and Functions in 2024

    Rob Dreblow

    WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very strength also risks exacerbating the global silos that we need to break down.  

    Read more about "Uniting Minds and Functions in 2024"
  3. Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Report
    Marketing procurementMarketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base

    Alice Tomlinson

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and availability persist. A new WFA playbook offers voluntary guidance and case studies for marketing leaders looking to develop or strengthen their supplier diversity programmes.

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
  4. Benchmark
    Marketing procurementMarketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  5. Sourcing Forum Meeting Overview, Singapore (October 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Singapore (October 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Singapore

    Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"
  6. Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"
  7. Sourcing Forum Meeting Overview, Denmark (September 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Denmark (September 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Denmark.

    Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"
  8. Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Shopper Marketing

    WFA

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  9. Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
    Event reports
    Marketing procurementForum ConnectMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)"
  10. Sourcing Forum Meeting Overview (June 2024, Remote)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (June 2024, Remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

    Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"
  11. Benchmark: Programmatic models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  12. WFA Sourcing Forum GMW (May 2024)
    Event reports
    Global Marketer WeekMarketing procurementMarketing procurement

    WFA Sourcing Forum GMW (May 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

    Read more about "WFA Sourcing Forum GMW (May 2024)"
  13. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Panel service provider(s)

    WFA

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  14. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
  15. WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

    WFA

    Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024

    Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
  16. Benchmark
    Marketing procurementAIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
  17. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  18. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too. 

    Read more about "Benchmark: recommended adaptation/translation agencies"
  19. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  20. Sourcing Forum Meeting (February 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting (February 2024, remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

    Read more about "Sourcing Forum Meeting (February 2024, remote)"
  21. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"