Pawan Kumar Marella, Vice-President, Strategic Growth Initiatives, Marketing Capabilities & Innovation Excellence, will help drive capability excellence across WFA’s global membership in the new role. He will help guide the Forum as it continues to support global brands in building high-performing, future-fit marketing organisations.

We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from the first quarter of 2025 that you might have missed:

Global Marketer Week, the event for international marketers, went to Brussels in March 2025. See the highlights below from another week of discovery, inspiration and learning with the best minds of the industry. View more highlights and speaker sessions at gmw.wfanet.org.

More than 2,000 delegates from over 40 countries set to benefit from trends, insights and networking opportunities at the event in Brussels.

A raft of new corporate members has signed up to join WFA, taking total membership to more than 150 and reflecting the strong value that the organisation provides to marketers.

In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.

WFA and the Belgian Advertiser Association, UBA, have announced new speakers for the WFA x UBA Conference, which will form the centrepiece of Global Marketer Week 2025.

We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are some of our highlights from our third quarter that you might have missed:

We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the region.

Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s cross-media measurement programme.