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Advertising & policyBrand purposeGlobal Marketer WeekInclusive marketingBetter Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Read more about "Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals"Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Advertising & policyDigital policyMedia & analyticsCMO ForumAnnual Report 2018
Read more about "Annual Report 2018"WFA's annual report with marketing, policy and event highlights from 2018.
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Advertising & policyDigital policyData governanceData Ethics Board meeting overview (March 2019)
Read more about "Data Ethics Board meeting overview (March 2019)"Overview of the Data Ethics Board meeting held on March 21st, 2019 in London
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Advertising & policyDigital policyData governancePrivacy & techGDPRDGX Benchmark on email/newsletter tracking pixels
Read more about "DGX Benchmark on email/newsletter tracking pixels"WFA member benchmark. For additional details, please log in.
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Advertising & policyData governanceMarketing structureMarketing organisationBridging the gap between marketing and policy
Read more about "Bridging the gap between marketing and policy"This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction.
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Advertising & policy
RAC Programme meeting overview (February 2019)
Read more about "RAC Programme meeting overview (February 2019)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on February 27th, 2019 in Brussels
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Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (February 2019, Brussels)
Read more about "PAG Meeting Overview (February 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26 February 2019 in Brussels.
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (March 2019)
Read more about "DGX meeting overview (March 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on March 7th, 2019 in London
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Advertising & policyDigital policyData governance
Data Ethics Board meeting overview (February 2019)
Read more about "Data Ethics Board meeting overview (February 2019)"Overview of the Data Ethics Board meeting held on February 15th, 2019
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Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (February 2019)
Read more about "DGX meeting overview (February 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on February 7th, 2019 in California
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Advertising & policyDigital policyDGX Benchmark on data privacy controls and audit frameworks
Read more about "DGX Benchmark on data privacy controls and audit frameworks"Benchmark results from members on data privacy controls and audit frameworks
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Advertising & policyDigital policyData governancePrivacy & techGDPRFacebook and GDPR benchmark
Read more about "Facebook and GDPR benchmark"This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation (GDPR).
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Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
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Advertising & policyMarketing procurementInclusive marketingMarketing procurementDiversity & Inclusion in the Production Industry
Read more about "Diversity & Inclusion in the Production Industry"White Paper from APR and WFA on diversity & inclusion with a focus on production
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Advertising & policyDigital policyData governancePrivacy & techGDPR
DGX Benchmark on Facebook and GDPR
Read more about "DGX Benchmark on Facebook and GDPR"This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Advertising & policyWFA position on online HFSS ad ban (New Deal for Consumers)
Read more about "WFA position on online HFSS ad ban (New Deal for Consumers)"WFA key message on the proposed amendments to the Unfair Commercial Practices Directive (UCPD), including a ban on online advertising of ‘unhealthy’ foods to children.
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Advertising & policyRetail media & ecommerceJoint Business Statement on collective redress in view of European Parliament IMCO vote
Read more about "Joint Business Statement on collective redress in view of European Parliament IMCO vote"This is a joint business statement, co-signed by WFA, on collective redress in view of European Parliament IMCO vote.
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Advertising & policyDigital policyCoalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Read more about "Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online"Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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Advertising & policy5 WFA marketing predictions for 2019
Read more about "5 WFA marketing predictions for 2019"WFA shares five issues that might rise up the global marketer agenda in 2019
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Advertising & policyWFA CEO: 2018 in review
Read more about "WFA CEO: 2018 in review"Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective
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Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
