Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyDigital policyMarketing procurementMarketing procurementWebinar: WFA in 2020 - What’s now, what’s next
Read more about "Webinar: WFA in 2020 - What’s now, what’s next"The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.
-
Advertising & policyHow-to guides for responsible alcohol marketing on social media
Read more about "How-to guides for responsible alcohol marketing on social media"Alcohol beverage producers have developed a checklist of five key elements designed to help ensure minors’ social media experience is free from alcohol ads.
-
Advertising & policyRevised AVMSD: Extension of product placement rules to UGC
Read more about "Revised AVMSD: Extension of product placement rules to UGC"WFA discussion paper on the revised Audiovisual Media Services Directive
-
Advertising & policyWebinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol
Read more about "Webinar: The Responsible Marketing Pact - Against minors’ exposure to alcohol"The Responsible Marketing Pact (RMP) aims to reduce minors’ exposure to alcohol marketing, limit the appeal of alcohol marketing to minors, and strive to ensure minors’ social media experience is free from alcohol ads.
-
Advertising & policyDigital policyPrivacy & techGDPRDGX Benchmark: Opt-in rates for cookie consent (Europe)
Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
-
Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (March 2020)
Read more about "Data Ethics Board meeting overview (March 2020)"Overview of the Data Ethics Board meeting held on 12 March 2020.
-
Advertising & policyDigital policyGDPRePrivacy task force Meeting Overview (March 2020, Brussels)
Read more about "ePrivacy task force Meeting Overview (March 2020, Brussels)"Meeting materials for WFA members from the PAG ePrivacy task force meeting on March 2020.
-
Advertising & policyAd techGDPRInfluencer marketingWebinar: Social Commerce in China
Read more about "Webinar: Social Commerce in China"With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to social commerce to fuel their next phase of growth.
-
Advertising & policyAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
-
Advertising & policyDigital policyPrivacy & tech
Data Ethics Board meeting overview (January 2020, London)
Read more about "Data Ethics Board meeting overview (January 2020, London)"Overview of the Data Ethics Board meeting held on 21 January 2020.
-
Advertising & policyDigital policyInclusive marketingRAC Programme Meeting Overview (February 2020)
Read more about "RAC Programme Meeting Overview (February 2020)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held on 19 February in Brussels.
-
Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
-
Advertising & policyDigital policyGDPR
ePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
-
Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
-
Advertising & policyDigital policyGDPR
EU ePrivacy Regulation: WFA briefing, February 2020
Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
-
Advertising & policyDigital policyAd techPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
-
Advertising & policyWFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"The report was informed by a Commission of child and adolescent health experts from around the world
-
Advertising & policyInclusive marketingColombia applies pressure to inadequate representation in advertising
Read more about "Colombia applies pressure to inadequate representation in advertising"ANDA Colombia launches guide to stamp out stereotypes in marcomms
-
Advertising & policyInclusive marketingSustainabilityFrench update programme to make marketing FAIReR
Read more about "French update programme to make marketing FAIReR"Union des marques and FAIRe signatories strengthen commitments to responsible marketing
-
Advertising & policyDigital policyNorway wants to take you back to school
Read more about "Norway wants to take you back to school"ANFO launches certification in responsible marketing and data privacy
-
Advertising & policyInclusive marketingSouth Africa and Unstereotype Alliance write a new chapter in the fight for equality
Read more about "South Africa and Unstereotype Alliance write a new chapter in the fight for equality"Marketing Association of South Africa launch the third Unstereotype Alliance national chapter
